7/28/25, 6:56 PM SPMT 370 Waltemyer Unit 1 test Exam Questions with 100% Correct Answers | Verified | Latest Update 2025!! Flashcards | Quizlet
SPMT 370 Waltemyer Unit 1 test Exam Questions
with 100% Correct Answers | Verified | Latest
Update 2025!!
Save
Terms in this set (77)
is a dynamic process, that can involve many people,
Course Behavior involves many decisions, and involves consumer
emotions
study of consumers as they go about the consumption
consumer behavior as a
process; the science of studying how consumers seek
field of study
value in an effort to address real needs
Segmentation Types Behavior, Demographic, Psychographic
Behavior segmentation Need-based, discount, new, and potential
type
Demographic Age, race/ethnicity, social class/income, sex/gender
Believer, Experiencer, Innovator, Impulsive, Socialite,
Psychographic
Wanderer
Touchpoint direct contacts between the firm and a customer
What affects consumer External influences, internal influences, decision
behavior? making process, outcomes and issues
Description, Explanatory, and Exploratory
What are the approaches
(Quantitative- survey/questionnaire Qualitative-
to studying consumer
Ethnography, interviews, focus groups, secret
behavior?
shoppers)
https://quizlet.com/1062681852/spmt-370-waltemyer-unit-1-test-exam-questions-with-100-correct-answers-verified-latest-update-2025-flash-cards/ 1/7
, 7/28/25, 6:56 PM SPMT 370 Waltemyer Unit 1 test Exam Questions with 100% Correct Answers | Verified | Latest Update 2025!! Flashcards | Quizlet
What does STP stand for? Segmentation, Targeting, Positioning
why is consumer behavior Economy, technology, and globalization
dynamic?
illustrates factors that shape consumption-related
Consumer behavior
behaviors and determine the value associated with
theory
consumption
the process by which consumers use and transform
What is consumption?
products into value
Value= benefits - costs
a value derived from a product or service that helps
Utilitarian Value
the consumer solve problems and accomplish tasks
value derived from the gratification that comes from
Hedonic Value
some task
practiced when companies operate with the
Total value concept (TVC) understanding that products provide value in multiple
ways
Every produts value proposition is made up of the
TVC
augmented elemets, plus the ancillary elements
4 P's Product, Price, Place, Promotion
creating and designing products so that customers
Product Differentiation
perceive them as different from competing products
the way a product is designed to create a perception
product positioning
in the mind of the consumer
the tool used to graphically depict the positioning of
Perceptual map
competing products
positioning a firm far away from competitors' positions
Blue Ocean Strategy so that it creates an industry of its own and, at least for
a time, isolates itself from competitors
individual characteristics (motivation, values,
Consumer personality
personality, lifestyle, self-image, and emotions)
https://quizlet.com/1062681852/spmt-370-waltemyer-unit-1-test-exam-questions-with-100-correct-answers-verified-latest-update-2025-flash-cards/ 2/7
SPMT 370 Waltemyer Unit 1 test Exam Questions
with 100% Correct Answers | Verified | Latest
Update 2025!!
Save
Terms in this set (77)
is a dynamic process, that can involve many people,
Course Behavior involves many decisions, and involves consumer
emotions
study of consumers as they go about the consumption
consumer behavior as a
process; the science of studying how consumers seek
field of study
value in an effort to address real needs
Segmentation Types Behavior, Demographic, Psychographic
Behavior segmentation Need-based, discount, new, and potential
type
Demographic Age, race/ethnicity, social class/income, sex/gender
Believer, Experiencer, Innovator, Impulsive, Socialite,
Psychographic
Wanderer
Touchpoint direct contacts between the firm and a customer
What affects consumer External influences, internal influences, decision
behavior? making process, outcomes and issues
Description, Explanatory, and Exploratory
What are the approaches
(Quantitative- survey/questionnaire Qualitative-
to studying consumer
Ethnography, interviews, focus groups, secret
behavior?
shoppers)
https://quizlet.com/1062681852/spmt-370-waltemyer-unit-1-test-exam-questions-with-100-correct-answers-verified-latest-update-2025-flash-cards/ 1/7
, 7/28/25, 6:56 PM SPMT 370 Waltemyer Unit 1 test Exam Questions with 100% Correct Answers | Verified | Latest Update 2025!! Flashcards | Quizlet
What does STP stand for? Segmentation, Targeting, Positioning
why is consumer behavior Economy, technology, and globalization
dynamic?
illustrates factors that shape consumption-related
Consumer behavior
behaviors and determine the value associated with
theory
consumption
the process by which consumers use and transform
What is consumption?
products into value
Value= benefits - costs
a value derived from a product or service that helps
Utilitarian Value
the consumer solve problems and accomplish tasks
value derived from the gratification that comes from
Hedonic Value
some task
practiced when companies operate with the
Total value concept (TVC) understanding that products provide value in multiple
ways
Every produts value proposition is made up of the
TVC
augmented elemets, plus the ancillary elements
4 P's Product, Price, Place, Promotion
creating and designing products so that customers
Product Differentiation
perceive them as different from competing products
the way a product is designed to create a perception
product positioning
in the mind of the consumer
the tool used to graphically depict the positioning of
Perceptual map
competing products
positioning a firm far away from competitors' positions
Blue Ocean Strategy so that it creates an industry of its own and, at least for
a time, isolates itself from competitors
individual characteristics (motivation, values,
Consumer personality
personality, lifestyle, self-image, and emotions)
https://quizlet.com/1062681852/spmt-370-waltemyer-unit-1-test-exam-questions-with-100-correct-answers-verified-latest-update-2025-flash-cards/ 2/7
