PRCM 2500 EXAM 3 NEWEST 2025
QUESTIONS AND CORRECT ANSWERS |
A+ GRADE VERIFIED ANSWERS
what is the two step flow theory Correct Answer
information from he media reaches audiences through
opinion leaders
opinion leaders interpret information based on their values
and _____- Correct Answer then convey it to audiences
the uspb built relationships with third party influencers to
Correct Answer sway the opinion of the target audience
who is sony network entrainment America (snea) Correct
Answer operate playstation network and qriocity- allowing
users to download music and videos
what happened in the proactive phase in the SNEA case
Correct Answer sony DID NOT conduct environmental
scan or risk assessment
the SNEA case was a ______ crisis Correct Answer
smoldering
what did SNEA do in the strategic positing phase Correct
Answer did not have a crisis plan. slow in communication
with customers
,what did sony do in the reaction phase (7) Correct Answer
1. sony did NOT TAKE RESPONSIBILITY (in the
beginning)
2. sony used EXCUSES (first said shut down was an
outage, then shifted blame to hackers)
3. REGRET- about shutdown
4. APOLOGY- (news conference-not sincere"
5. designated SEVERAL spokespeople. (one for
customers and two for gov officials)
6. DID NOT PUT PUBLIC FIRST - initially failed bc did not
timely inform users about data breach
7. DID NOT COMMUNICATE WITH KEY PUBLICS -
provided timeline but failed to meet it
what did sony do in the recovery phase Correct Answer 1.
created a dedicated webpage to crisis situation
2. restitution (compensation)- customer appreciation
program, one year of free credit and a 1 mill insurance
policy for victims
3. corrective action - firewall, software monitoring, data
protection, chief information security officer
what did consumers say about sony after the incident
(consumer relations) Correct Answer 1. sony lacked
transparency because late notification
2. sony did not know that users perusal information was
lost until an external consultant figured it out, angering
customers
, what model of information did sony use Correct Answer
public information - used blog but never engaged in two
way communication
how did the sony case apply to the contingency theory
Correct Answer mixed
advocacy - shift blame , victim of cyber attack
accomodation- regret, apology
kryptonite case represents Correct Answer one of the first
pr crisis that took pace online so it shows the importance
of monitoring online conversations
what is kryptonite Correct Answer one of the most
renowned bike lock companies
what did kryptonite do in the proactive phase Correct
Answer 1. environmental scanning NEVER CONDUCTED
(2--4, blogger told kryptonite about problem)
2. there is not way that kryptonite could have expected the
crisis (no risk assessment)
the kryptonite crisis was a _______ Correct Answer
sudden
online monitoring allows companies to Correct Answer
take swift action before an issue becomes a crisis
QUESTIONS AND CORRECT ANSWERS |
A+ GRADE VERIFIED ANSWERS
what is the two step flow theory Correct Answer
information from he media reaches audiences through
opinion leaders
opinion leaders interpret information based on their values
and _____- Correct Answer then convey it to audiences
the uspb built relationships with third party influencers to
Correct Answer sway the opinion of the target audience
who is sony network entrainment America (snea) Correct
Answer operate playstation network and qriocity- allowing
users to download music and videos
what happened in the proactive phase in the SNEA case
Correct Answer sony DID NOT conduct environmental
scan or risk assessment
the SNEA case was a ______ crisis Correct Answer
smoldering
what did SNEA do in the strategic positing phase Correct
Answer did not have a crisis plan. slow in communication
with customers
,what did sony do in the reaction phase (7) Correct Answer
1. sony did NOT TAKE RESPONSIBILITY (in the
beginning)
2. sony used EXCUSES (first said shut down was an
outage, then shifted blame to hackers)
3. REGRET- about shutdown
4. APOLOGY- (news conference-not sincere"
5. designated SEVERAL spokespeople. (one for
customers and two for gov officials)
6. DID NOT PUT PUBLIC FIRST - initially failed bc did not
timely inform users about data breach
7. DID NOT COMMUNICATE WITH KEY PUBLICS -
provided timeline but failed to meet it
what did sony do in the recovery phase Correct Answer 1.
created a dedicated webpage to crisis situation
2. restitution (compensation)- customer appreciation
program, one year of free credit and a 1 mill insurance
policy for victims
3. corrective action - firewall, software monitoring, data
protection, chief information security officer
what did consumers say about sony after the incident
(consumer relations) Correct Answer 1. sony lacked
transparency because late notification
2. sony did not know that users perusal information was
lost until an external consultant figured it out, angering
customers
, what model of information did sony use Correct Answer
public information - used blog but never engaged in two
way communication
how did the sony case apply to the contingency theory
Correct Answer mixed
advocacy - shift blame , victim of cyber attack
accomodation- regret, apology
kryptonite case represents Correct Answer one of the first
pr crisis that took pace online so it shows the importance
of monitoring online conversations
what is kryptonite Correct Answer one of the most
renowned bike lock companies
what did kryptonite do in the proactive phase Correct
Answer 1. environmental scanning NEVER CONDUCTED
(2--4, blogger told kryptonite about problem)
2. there is not way that kryptonite could have expected the
crisis (no risk assessment)
the kryptonite crisis was a _______ Correct Answer
sudden
online monitoring allows companies to Correct Answer
take swift action before an issue becomes a crisis
