,TESTBANK for Consumer Behavior , 8th Edition
Wayne D. Hoyer
Notes
1- All Chapters are step by step.
2- We have shown you 10 pages.
3- The file contains all Appendix and Excel
sheet if it exists.
4- We have all what you need, we make
update at every time. There are many
new editions waiting you.
5- If you think you purchased the wrong file
You can contact us at every time, we can
replace it with true one.
Our email:
,Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
True / False
1. Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption,
and disposition of goods, services, activities, experiences, people, and ideas by human decision-making
units over time.
a. True
b. False
ANSWER: True
2. Consumer behavior reflects more than the way that a product is acquired by a single person at any one
point in time.
a. True
b. False
ANSWER: True
3. Buying represents one type of acquisition behavior.
a. True
b. False
ANSWER: True
4. Usage is at the core of consumer behavior.
a. True
b. False
ANSWER: True
5. Disposition is the process by which a consumer uses an offering.
a. True
b. False
ANSWER: False
6. The many factors that affect acquisition, usage, and disposition decisions are classified into four broad
domains: the psychological core, the process of making decisions, the consumer's culture, and consumer
behavior outcomes and issues.
a. True
b. False
ANSWER: True
7. Before consumers can make decisions, they must have some source of knowledge or information upon
which to base their decisions.
a. True
b. False
ANSWER: True
8. Culture refers to the typical or expected behaviors, norms, and ideas that characterize a group of
people.
Copyright Cengage Learning. Powered by Cognero. Page 1
, Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
a. True
b. False
ANSWER: True
9. One reason marketing managers study consumer behavior is to create public awareness of
inappropriate practices.
a. True
b. False
ANSWER: False
10. Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe,
or inappropriate marketing practices.
a. True
b. False
ANSWER: False
11. Research indicates that consumers find it difficult to understand the differences between brands when
they view a chart, matrix, or grid comparing brands and their attributes.
a. True
b. False
ANSWER: False
12. A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.
a. True
b. False
ANSWER: False
Multiple Choice
13. An offering is a product, service, activity, experience, or idea:
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.
ANSWER: d
14. The process by which a consumer comes to own or experience an offering is known as _____.
a. usage
b. disposition
c. comprehension
d. acquisition
e. perception
Copyright Cengage Learning. Powered by Cognero. Page 2
Wayne D. Hoyer
Notes
1- All Chapters are step by step.
2- We have shown you 10 pages.
3- The file contains all Appendix and Excel
sheet if it exists.
4- We have all what you need, we make
update at every time. There are many
new editions waiting you.
5- If you think you purchased the wrong file
You can contact us at every time, we can
replace it with true one.
Our email:
,Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
True / False
1. Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption,
and disposition of goods, services, activities, experiences, people, and ideas by human decision-making
units over time.
a. True
b. False
ANSWER: True
2. Consumer behavior reflects more than the way that a product is acquired by a single person at any one
point in time.
a. True
b. False
ANSWER: True
3. Buying represents one type of acquisition behavior.
a. True
b. False
ANSWER: True
4. Usage is at the core of consumer behavior.
a. True
b. False
ANSWER: True
5. Disposition is the process by which a consumer uses an offering.
a. True
b. False
ANSWER: False
6. The many factors that affect acquisition, usage, and disposition decisions are classified into four broad
domains: the psychological core, the process of making decisions, the consumer's culture, and consumer
behavior outcomes and issues.
a. True
b. False
ANSWER: True
7. Before consumers can make decisions, they must have some source of knowledge or information upon
which to base their decisions.
a. True
b. False
ANSWER: True
8. Culture refers to the typical or expected behaviors, norms, and ideas that characterize a group of
people.
Copyright Cengage Learning. Powered by Cognero. Page 1
, Name: Class: Date:
Chapter 01— Understanding Consumer Behavior
a. True
b. False
ANSWER: True
9. One reason marketing managers study consumer behavior is to create public awareness of
inappropriate practices.
a. True
b. False
ANSWER: False
10. Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe,
or inappropriate marketing practices.
a. True
b. False
ANSWER: False
11. Research indicates that consumers find it difficult to understand the differences between brands when
they view a chart, matrix, or grid comparing brands and their attributes.
a. True
b. False
ANSWER: False
12. A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.
a. True
b. False
ANSWER: False
Multiple Choice
13. An offering is a product, service, activity, experience, or idea:
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.
ANSWER: d
14. The process by which a consumer comes to own or experience an offering is known as _____.
a. usage
b. disposition
c. comprehension
d. acquisition
e. perception
Copyright Cengage Learning. Powered by Cognero. Page 2
