rights violations to the legality of military interventions. International law, such as treaties and convention
a framework for addressing these issues, but enforcement remains challenging in a world with competing
interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a cornerstone of in
law, and violations of these rights are ethical and legal concerns that demand attention. Issues such as gen
human trafficking, forced labor, and political repression require international legal intervention. The ethic
often lies in the tension between respecting state sovereignty and intervening to prevent or stop human rig
While international bodies like the United Nations seek to uphold human rights standards, enforcement is
limited due to political and legal complexities.The legal framework provided by international treaties, suc
Consumer Behavior, 10e (Schiffman/Kanuk)
Chapter 1 Consumer Behavior: Meeting Changes and Challenges
1) The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing
of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix Answer: B
Diff: 1 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior. Answer: E
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
3) When Bill orders five movie tickets online for himself and his friends for a Friday night showing of
the latest action thriller, he is acting as a(n)
A) organizational consumer
B) team consumer
C) non-profit consumer
D) market consumer
E) personal consumer Answer: E
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
4) The term "consumer behavior" describes two different kinds of consumers: and
consumers.
A) non-profit; government
,B) non-profit; for profit
C) personal; organizational
D) government; private
E) organizational; private Answer: C
Diff: 1 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
5) A personal consumer buys goods for .
A) his or her own use
B) consumption by coworkers
C) his or her business
D) his or her school
E) a government agency Answer: A
Diff: 2 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
rights violations to the legality of military interventions. International law, such as treaties and conventions,
provides a framework for addressing these issues, but enforcement remains challenging in a world with
competing national interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a
cornerstone of international law, and violations of these rights are ethical and legal concerns that demand
attention. Issues such as genocide, human trafficking, forced labor, and political repression require
international legal intervention. The ethical dilemma often lies in the tension between respecting state
sovereignty and intervening to prevent or stop human rights abuses. While international bodies like the
United Nations seek to uphold human rights standards, enforcement is often limited due to political and legal
complexities.The legal framework provided by international treaties, such as the
6) is one of the most pervasive of all types of consumer behavior because we all act as personal
consumers.
A) End-use consumption
B) Organizational consumption
C) Societal consumption
D) Philanthropic consumption
E) Institutional consumption Answer: A
Diff: 2 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
7) When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) .
A) non-profit consumer
B) personal consumer
C) public consumer
D) organizational consumer
E) team consumer Answer: B
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
,8) Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for the
hospital, she is acting as a(n) .
A) private consumer
B) organizational 0
C) individual consumer
D) public consumer
E) personal consumer Answer:
B
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
9) During historical periods when demand exceeded supply, businesses adopted the
orientation.
A) marketing
B) technology
C) societal
D) production
E) product Answer:
D
Diff: 2 Page Ref: 8 Skill:
Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
rights violations to the legality of military interventions. International law, such as treaties and conventions, p
framework for addressing these issues, but enforcement remains challenging in a world with competing nation
interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a cornerstone of interna
law, and violations of these rights are ethical and legal concerns that demand attention. Issues such as genocid
trafficking, forced labor, and political repression require international legal intervention. The ethical dilemma
in the tension between respecting state sovereignty and intervening to prevent or stop human rights abuses. W
international bodies like the United Nations seek to uphold human rights standards, enforcement is often limit
political and legal complexities.The legal framework provided by international treaties, such as the
10) The orientation in business assumes that consumers are mostly interested in product
availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology Answer:
D
Diff: 2 Page Ref: 8 Skill:
Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
, 11) A is characterized by the gearing up of manufacturing skills in order to expand
production.
A) market orientation
B) product orientation
C) sales orientation
D) production orientation
E) marketing concept Answer:
D
Diff: 2 Page Ref: 8 AACSB:
Analytic Skills Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
rights violations to the legality of military interventions. International law, such as treaties and conventions, p
framework for addressing these issues, but enforcement remains challenging in a world with competing nation
interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a cornerstone of interna
law, and violations of these rights are ethical and legal concerns that demand attention. Issues such as genocid
trafficking, forced labor, and political repression require international legal intervention. The ethical dilemma
in the tension between respecting state sovereignty and intervening to prevent or stop human rights abuses. W
international bodies like the United Nations seek to uphold human rights standards, enforcement is often limit
political and legal complexities.The legal framework provided by international treaties, such as the
12) The production orientation makes sense for a business when .
A) consumers are more interested in product availability than in product variation
B) consumers are interested in obtaining the product that offers them the highest quality, best
performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
E) consumers are not sensitive to price Answer:
A
Diff: 2 Page Ref: 8 AACSB:
Reflective Thinking Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
13) The focus of the was to sell more of what the manufacturing department was able to
produce.
A) marketing concept
B) sales orientation
C) product orientation
D) production orientation
E) market orientation Answer:
B
Diff: 1 Page Ref: 8 Skill:
Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
a framework for addressing these issues, but enforcement remains challenging in a world with competing
interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a cornerstone of in
law, and violations of these rights are ethical and legal concerns that demand attention. Issues such as gen
human trafficking, forced labor, and political repression require international legal intervention. The ethic
often lies in the tension between respecting state sovereignty and intervening to prevent or stop human rig
While international bodies like the United Nations seek to uphold human rights standards, enforcement is
limited due to political and legal complexities.The legal framework provided by international treaties, suc
Consumer Behavior, 10e (Schiffman/Kanuk)
Chapter 1 Consumer Behavior: Meeting Changes and Challenges
1) The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing
of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix Answer: B
Diff: 1 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior. Answer: E
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
3) When Bill orders five movie tickets online for himself and his friends for a Friday night showing of
the latest action thriller, he is acting as a(n)
A) organizational consumer
B) team consumer
C) non-profit consumer
D) market consumer
E) personal consumer Answer: E
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
4) The term "consumer behavior" describes two different kinds of consumers: and
consumers.
A) non-profit; government
,B) non-profit; for profit
C) personal; organizational
D) government; private
E) organizational; private Answer: C
Diff: 1 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
5) A personal consumer buys goods for .
A) his or her own use
B) consumption by coworkers
C) his or her business
D) his or her school
E) a government agency Answer: A
Diff: 2 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
rights violations to the legality of military interventions. International law, such as treaties and conventions,
provides a framework for addressing these issues, but enforcement remains challenging in a world with
competing national interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a
cornerstone of international law, and violations of these rights are ethical and legal concerns that demand
attention. Issues such as genocide, human trafficking, forced labor, and political repression require
international legal intervention. The ethical dilemma often lies in the tension between respecting state
sovereignty and intervening to prevent or stop human rights abuses. While international bodies like the
United Nations seek to uphold human rights standards, enforcement is often limited due to political and legal
complexities.The legal framework provided by international treaties, such as the
6) is one of the most pervasive of all types of consumer behavior because we all act as personal
consumers.
A) End-use consumption
B) Organizational consumption
C) Societal consumption
D) Philanthropic consumption
E) Institutional consumption Answer: A
Diff: 2 Page Ref: 5 Skill:
Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
7) When George buys roses for his girlfriend for Valentine's Day, he is acting as a(n) .
A) non-profit consumer
B) personal consumer
C) public consumer
D) organizational consumer
E) team consumer Answer: B
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
,8) Carol is in charge of purchasing at Mercy Hospital. When she puts in an order for towels for the
hospital, she is acting as a(n) .
A) private consumer
B) organizational 0
C) individual consumer
D) public consumer
E) personal consumer Answer:
B
Diff: 2 Page Ref: 5 Skill:
Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers
9) During historical periods when demand exceeded supply, businesses adopted the
orientation.
A) marketing
B) technology
C) societal
D) production
E) product Answer:
D
Diff: 2 Page Ref: 8 Skill:
Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
rights violations to the legality of military interventions. International law, such as treaties and conventions, p
framework for addressing these issues, but enforcement remains challenging in a world with competing nation
interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a cornerstone of interna
law, and violations of these rights are ethical and legal concerns that demand attention. Issues such as genocid
trafficking, forced labor, and political repression require international legal intervention. The ethical dilemma
in the tension between respecting state sovereignty and intervening to prevent or stop human rights abuses. W
international bodies like the United Nations seek to uphold human rights standards, enforcement is often limit
political and legal complexities.The legal framework provided by international treaties, such as the
10) The orientation in business assumes that consumers are mostly interested in product
availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology Answer:
D
Diff: 2 Page Ref: 8 Skill:
Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
, 11) A is characterized by the gearing up of manufacturing skills in order to expand
production.
A) market orientation
B) product orientation
C) sales orientation
D) production orientation
E) marketing concept Answer:
D
Diff: 2 Page Ref: 8 AACSB:
Analytic Skills Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
rights violations to the legality of military interventions. International law, such as treaties and conventions, p
framework for addressing these issues, but enforcement remains challenging in a world with competing nation
interests.#### 8.1 **Human Rights Violations and Accountability**Human rights are a cornerstone of interna
law, and violations of these rights are ethical and legal concerns that demand attention. Issues such as genocid
trafficking, forced labor, and political repression require international legal intervention. The ethical dilemma
in the tension between respecting state sovereignty and intervening to prevent or stop human rights abuses. W
international bodies like the United Nations seek to uphold human rights standards, enforcement is often limit
political and legal complexities.The legal framework provided by international treaties, such as the
12) The production orientation makes sense for a business when .
A) consumers are more interested in product availability than in product variation
B) consumers are interested in obtaining the product that offers them the highest quality, best
performance, and most features
C) consumers have changing needs and insist that those needs be satisfied
D) consumers are unlikely to buy the product unless they are persuaded to do so
E) consumers are not sensitive to price Answer:
A
Diff: 2 Page Ref: 8 AACSB:
Reflective Thinking Skill: Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
13) The focus of the was to sell more of what the manufacturing department was able to
produce.
A) marketing concept
B) sales orientation
C) product orientation
D) production orientation
E) market orientation Answer:
B
Diff: 1 Page Ref: 8 Skill:
Concept
Objective: 1.2: Understand the relationship between consumer behavior and the marketing concept, the
societal marketing concept, as well as segmentation, targeting, and positioning
