MGT 6311: Digital Marketing - Final Exam question with
answers
What are the three most popular forms of video content? - -- Comedy
- Music
- News
-Annotation - -A comment or instruction added as text on a Youtube video (phased out in 2017)
-Three things captions do - -- labels a scene
- identifies a location or person
- narrates dialogue onscreen
-Types of captions - -open and closed
-Embedding - -Taking video from an online video provider and posting it elsewhere on the web
-Google AdWords - -Google's search advertising program, which allows advertisers to display their
adverts on relevant search results and across Google's content network.
-Metadata - -Information that can be entered about a webpage and the elements on it to provide
context and relevance information to search engines
-Video cards - -Calls to action that pop up during a video and entice certain actions from viewers
-Video search engine optimization (VSEO) - -Optimizing videos for search engines
-Video syndication - -Process of distributing and getting search coverage for videos
-True/False: Online videos are expensive and difficult to produce - -False: can be filmed at lower cost
and quality than TV video
-Video marketing covers these two approaches: - -- video content
- video ads
-Video content - -Videos made to entertain, inform, share updates, or otherwise enlighten/delight the
viewer
-Video ads - -Ads that are filmed and formatted for online use
-Components of good video content - -- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
, -Steps of video production - -- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
-True/False: The title of a video is very important - -True - it's one of the first things the user sees when
clicking through
-Most important keywords should appear in the first _____ words of the title - -first three
-True/False: Video descriptions should be brief and to the point - -False - descriptions for videos should
be long and informative, contains key words
-True/False: You can use tags to input several keywords - -True
-True/False: It's important to engage users and respond to relevant comments - -True
-Three ways to promote your video content: - -- owned media
- earned media
- paid media
-YouTube analytics - -provides data on YouTube brand channel organic and paid video performance
-Four ways users find content and ivdeo online - -- goes directly to search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
-What are two examples of earned video promotion? - -- Search optimization
- Social sharing
-Types of paid video ads - -- overlay ads
- in-search ads
- discovery ads
- sponsored cards
- bumper ads (non skippable ads)
- video ads, appear before/during YT videos)
-Differences between Facebook and YouTube video - -- people aren't necessarily going to Facebook for
video
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
-How long is considered a view on Youtube vs. Facebook? - -Youtube: 30 seconds
Facebook: 3 seconds
answers
What are the three most popular forms of video content? - -- Comedy
- Music
- News
-Annotation - -A comment or instruction added as text on a Youtube video (phased out in 2017)
-Three things captions do - -- labels a scene
- identifies a location or person
- narrates dialogue onscreen
-Types of captions - -open and closed
-Embedding - -Taking video from an online video provider and posting it elsewhere on the web
-Google AdWords - -Google's search advertising program, which allows advertisers to display their
adverts on relevant search results and across Google's content network.
-Metadata - -Information that can be entered about a webpage and the elements on it to provide
context and relevance information to search engines
-Video cards - -Calls to action that pop up during a video and entice certain actions from viewers
-Video search engine optimization (VSEO) - -Optimizing videos for search engines
-Video syndication - -Process of distributing and getting search coverage for videos
-True/False: Online videos are expensive and difficult to produce - -False: can be filmed at lower cost
and quality than TV video
-Video marketing covers these two approaches: - -- video content
- video ads
-Video content - -Videos made to entertain, inform, share updates, or otherwise enlighten/delight the
viewer
-Video ads - -Ads that are filmed and formatted for online use
-Components of good video content - -- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
, -Steps of video production - -- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
-True/False: The title of a video is very important - -True - it's one of the first things the user sees when
clicking through
-Most important keywords should appear in the first _____ words of the title - -first three
-True/False: Video descriptions should be brief and to the point - -False - descriptions for videos should
be long and informative, contains key words
-True/False: You can use tags to input several keywords - -True
-True/False: It's important to engage users and respond to relevant comments - -True
-Three ways to promote your video content: - -- owned media
- earned media
- paid media
-YouTube analytics - -provides data on YouTube brand channel organic and paid video performance
-Four ways users find content and ivdeo online - -- goes directly to search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
-What are two examples of earned video promotion? - -- Search optimization
- Social sharing
-Types of paid video ads - -- overlay ads
- in-search ads
- discovery ads
- sponsored cards
- bumper ads (non skippable ads)
- video ads, appear before/during YT videos)
-Differences between Facebook and YouTube video - -- people aren't necessarily going to Facebook for
video
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
-How long is considered a view on Youtube vs. Facebook? - -Youtube: 30 seconds
Facebook: 3 seconds
