ISC Final Exam 2025 With 100%
Correct Answers
sales promotions - CORRECT ANSWER✔✔all promotional activities that stimulate short-term
behavioral responses from customers, the trade, and/or the company's sales force
goal of sales promotions - CORRECT ANSWER✔✔create immediate short-term sales, customer
traffic, or exposure for products & services
BOGO - CORRECT ANSWER✔✔buy one get one promotion
advantages of sales promotions - CORRECT ANSWER✔✔immediate sales
easy to measure
helps other IMC areas
helps keep sales consistent
encourages trail of a product
entices customers to switch brands
disadvantages of sales promotions - CORRECT ANSWER✔✔sales are short-term
customers may wait for sales promotions
may damage image
companies rely too much on sales promotions, which may increase price sensitivity
consumer promotions - CORRECT ANSWER✔✔directed to the final user
,trade promotions - CORRECT ANSWER✔✔directed at retailer or wholesales instead of
customers
coupons - CORRECT ANSWER✔✔document that can be exchanged for a discount off the price of
a product or service
most popular
cash refunds or rebates - CORRECT ANSWER✔✔return, reduction, or refund on the purchase
price of a product or service
cents-off - CORRECT ANSWER✔✔tagging a product's package with a discount off the regular
price of the product which can be peeled off
premiums - CORRECT ANSWER✔✔consumers purchase a set amount of products, they receive
a gift
enhance product's image
sweepstakes - CORRECT ANSWER✔✔drawings of chance and are free to enter
games or contests - CORRECT ANSWER✔✔may not be free and require skill or are based on
both chance and skill
POP
POS - CORRECT ANSWER✔✔point-of-purchase
point-of-sale
specialized sales promotions located in a retail store
they often hold products and are found near the check out location
, frequency or loyalty programs - CORRECT ANSWER✔✔consumers are rewarded for frequently
making purchases of a business's products
free trials - CORRECT ANSWER✔✔provides an opportunity for a customer to try a product
before buying
warranties - CORRECT ANSWER✔✔are assurances about a product or service
guarantees - CORRECT ANSWER✔✔a promise that the product or service will perform
tie-in promotions - CORRECT ANSWER✔✔a type of cross promotion in which two or more
brands (or companies) join to develop coupons, refunds, contests, rebates, etc.
types of trade promotions - CORRECT ANSWER✔✔trade allowances
trade contests
trade incentives
trade shows
sponsorships
price-off
free products
specialty advertising
types of consumer promotions - CORRECT ANSWER✔✔coupons
sampling
cash refunds or rebates
cents-off
premiums
Correct Answers
sales promotions - CORRECT ANSWER✔✔all promotional activities that stimulate short-term
behavioral responses from customers, the trade, and/or the company's sales force
goal of sales promotions - CORRECT ANSWER✔✔create immediate short-term sales, customer
traffic, or exposure for products & services
BOGO - CORRECT ANSWER✔✔buy one get one promotion
advantages of sales promotions - CORRECT ANSWER✔✔immediate sales
easy to measure
helps other IMC areas
helps keep sales consistent
encourages trail of a product
entices customers to switch brands
disadvantages of sales promotions - CORRECT ANSWER✔✔sales are short-term
customers may wait for sales promotions
may damage image
companies rely too much on sales promotions, which may increase price sensitivity
consumer promotions - CORRECT ANSWER✔✔directed to the final user
,trade promotions - CORRECT ANSWER✔✔directed at retailer or wholesales instead of
customers
coupons - CORRECT ANSWER✔✔document that can be exchanged for a discount off the price of
a product or service
most popular
cash refunds or rebates - CORRECT ANSWER✔✔return, reduction, or refund on the purchase
price of a product or service
cents-off - CORRECT ANSWER✔✔tagging a product's package with a discount off the regular
price of the product which can be peeled off
premiums - CORRECT ANSWER✔✔consumers purchase a set amount of products, they receive
a gift
enhance product's image
sweepstakes - CORRECT ANSWER✔✔drawings of chance and are free to enter
games or contests - CORRECT ANSWER✔✔may not be free and require skill or are based on
both chance and skill
POP
POS - CORRECT ANSWER✔✔point-of-purchase
point-of-sale
specialized sales promotions located in a retail store
they often hold products and are found near the check out location
, frequency or loyalty programs - CORRECT ANSWER✔✔consumers are rewarded for frequently
making purchases of a business's products
free trials - CORRECT ANSWER✔✔provides an opportunity for a customer to try a product
before buying
warranties - CORRECT ANSWER✔✔are assurances about a product or service
guarantees - CORRECT ANSWER✔✔a promise that the product or service will perform
tie-in promotions - CORRECT ANSWER✔✔a type of cross promotion in which two or more
brands (or companies) join to develop coupons, refunds, contests, rebates, etc.
types of trade promotions - CORRECT ANSWER✔✔trade allowances
trade contests
trade incentives
trade shows
sponsorships
price-off
free products
specialty advertising
types of consumer promotions - CORRECT ANSWER✔✔coupons
sampling
cash refunds or rebates
cents-off
premiums
