, TESTBANK for International Marketing, 11th
Edition Michael R. Czinkota
Notes
1- The file is chapter after chapter.
2- We have shown you 10 or five pages.
3- The file contains all Appendix and Excel
sheet if it exists.
4- We have all what you need, we make
update at every time. There are many new
editions waiting you.
5- If you think you purchased the wrong file
You can contact us at every time, we can
replace it with true one.
Our email:
,Chapter 01: Global Environmental Drivers
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 1
, United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
2. It is in the domestic marketing field where one can observe most closely the role of marketing as a key agent of societal
change.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 2
, United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
3. Only those who participate in the transactions are exposed to international marketing and subject to its changing
influences.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 3
, United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
4. To achieve success in the art of international marketing, it is necessary to be firmly grounded in its scientific aspects.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p.46
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 4
, United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
5. World trade has assumed an importance heretofore unknown to the global community. As a result, many countries and
firms have found it highly desirable to become major participants in international marketing.
a. True
b. False
ANSWER: True
POINTS: 1
Copyright Cengage Learning. Powered by Cognero. Page 5
,DIFFICULTY: Moderate
REFERENCES: p. 6
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES:01.LO2 - APPRECIATE THE LINKAGES BETWEEN INTERNATIONAL MARKETING
AND INTERNATIONAL TRADE.
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 6
, United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
6. International specialization and cross-sourcing have made production much more efficient.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 6
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO2 - APPRECIATE THE LINKAGES BETWEEN INTERNATIONAL MARKETING
AND INTERNATIONAL TRADE.
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 7
, United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
7. The network of global linkages that bind us all because of world trade were first recognized during the rebuilding of
Europe after WWII.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 7
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO2 - APPRECIATE THE LINKAGES BETWEEN INTERNATIONAL MARKETING
AND INTERNATIONAL TRADE.
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 8
Edition Michael R. Czinkota
Notes
1- The file is chapter after chapter.
2- We have shown you 10 or five pages.
3- The file contains all Appendix and Excel
sheet if it exists.
4- We have all what you need, we make
update at every time. There are many new
editions waiting you.
5- If you think you purchased the wrong file
You can contact us at every time, we can
replace it with true one.
Our email:
,Chapter 01: Global Environmental Drivers
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 1
, United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
2. It is in the domestic marketing field where one can observe most closely the role of marketing as a key agent of societal
change.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 2
, United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
3. Only those who participate in the transactions are exposed to international marketing and subject to its changing
influences.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 3
, United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
4. To achieve success in the art of international marketing, it is necessary to be firmly grounded in its scientific aspects.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p.46
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 4
, United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
5. World trade has assumed an importance heretofore unknown to the global community. As a result, many countries and
firms have found it highly desirable to become major participants in international marketing.
a. True
b. False
ANSWER: True
POINTS: 1
Copyright Cengage Learning. Powered by Cognero. Page 5
,DIFFICULTY: Moderate
REFERENCES: p. 6
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES:01.LO2 - APPRECIATE THE LINKAGES BETWEEN INTERNATIONAL MARKETING
AND INTERNATIONAL TRADE.
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 6
, United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
6. International specialization and cross-sourcing have made production much more efficient.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 6
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO2 - APPRECIATE THE LINKAGES BETWEEN INTERNATIONAL MARKETING
AND INTERNATIONAL TRADE.
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
United States - MI - DISC: International Perspective
United States - MN - DISC: International Perspective
United States - MO - DISC: International Perspective
United States - MS - DISC: International Perspective
United States - MT - DISC: International Perspective
United States - NC - DISC: International Perspective
United States - ND - DISC: International Perspective
United States - NE - DISC: International Perspective
United States - NH - DISC: International Perspective
United States - NJ - DISC: International Perspective
United States - NM - DISC: International Perspective
United States - NV - DISC: International Perspective
United States - NY - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 7
, United States - OH - DISC: International Perspective
United States - OK - DISC: International Perspective
United States - OR - DISC: International Perspective
United States - PA - DISC: International Perspective
United States - RI - DISC: International Perspective
United States - SC - DISC: International Perspective
United States - SD - DISC: International Perspective
United States - TN - DISC: International Perspective
United States - TX - DISC: International Perspective
United States - UT - DISC: International Perspective
United States - VA - DISC: International Perspective
United States - VT - DISC: International Perspective
United States - WA - DISC: International Perspective
United States - WI - DISC: International Perspective
United States - WV - DISC: International Perspective
United States - WY - DISC: International Perspective
KEYWORDS: Bloom's: Remember
7. The network of global linkages that bind us all because of world trade were first recognized during the rebuilding of
Europe after WWII.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: p. 7
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO2 - APPRECIATE THE LINKAGES BETWEEN INTERNATIONAL MARKETING
AND INTERNATIONAL TRADE.
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS: United States - AK - DISC: International Perspective
United States - AL - DISC: International Perspective
United States - AR - DISC: International Perspective
United States - AZ - DISC: International Perspective
United States - CA - DISC: International Perspective
United States - CO - DISC: International Perspective
United States - CT - DISC: International Perspective
United States - DE - DISC: International Perspective
United States - FL - DISC: International Perspective
United States - GA - DISC: International Perspective
United States - HI - DISC: International Perspective
United States - IA - DISC: International Perspective
United States - ID - DISC: International Perspective
United States - IL - DISC: International Perspective
United States - IN - DISC: International Perspective
United States - KS - DISC: International Perspective
United States - KY - DISC: International Perspective
United States - LA - DISC: International Perspective
United States - MA - DISC: International Perspective
United States - MD - DISC: International Perspective
United States - ME - DISC: International Perspective
Copyright Cengage Learning. Powered by Cognero. Page 8
