BROKERAGE SAE STUDY GUIDE WITH COMPLETE
SOLUTION!!
What is a SWOT analysis useful for determining?
answers: The strengths, weaknesses, opportunities, and threats facing a business
Who has the best information about your firm's operations to assist in writing your
disaster recovery plan?
answers: You and your staff
Which of the following is one of the key decisions a brokerage makes when
deciding how to staff the sales force?
answers: The number of licensees to use
Broker Craig fires salesperson Enrique for violating a provision of the license law.
Which of the following is true of this situation?
answers: This is a valid reason to terminate the licensee's affiliation with the
broker.
In which of the following scenarios is impossibility of contract performance
occurring?
answers: Due to circumstances beyond their control, the parties can't legally or
practically do what they've agreed to do.
Which of the following demographic data points would a brokerage be most
interested in when evaluating a market?
,answers: Employment Level
When discussing a merger, what would corporate cultural fit relate to?
answers: Management Style
As manager of the sales team, Judy has direct responsibility for reaching the
company's financial goals. What type of authority does Judy have?
answers: Line (Judy has line authority because she's directly responsible for
achieving the company's financial goals.)
Harriet is a hard worker. Of all of the unlicensed staff, she receives the most
consistently positive evaluations from her boss. She's the face of the firm, greeting
walk-in and telephone clients with a friendly, efficient manner. She knows exactly
where to find anything and any information she and her colleagues need. What's
the first question managers should ask when determining if Harriet is suitable for
promotion?
answers: Is she interested in promotion?
Before spending time to evaluate Harriet's skills related to promotion, managers
should find out if Harriet is even interested in being promoted.
What impact do marketing efforts have on sales?
answers: Indirect
Marketing is a strategic process that impacts all departments in a firm. Its impact
on sales is critical, but indirect
, A(n) ______ is certain to save a brokerage money
answers: Culture of retention
Which of the following is a good example of proper safety and security measures
for employees at a brokerage office?
answers: Require identification from customers and clients before real estate
professionals go into the field with them.
Which of the following business planning activities breaks the long-range plan
down into smaller tasks and identifies which segment(s) of the company are
responsible for doing what?
answers: Tactical planning
Tactical planning is the most granular level of planning. Once the long-range plan
has been broken down into smaller tasks, the management and staff are responsible
for carrying out the tactics.
Broker Donna plans to hire three licensees to begin growing her business from a
one-agent to a four-agent firm. What tip would you offer Donna regarding the
impact of growth on her as the broker-owner?
answers: As more staff is hired, she will spend more time managing sales staff.
Leaders communicate and live by their ______.
answers: Values