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1. mnemonics - ANSWER ✓ memory aids
2. spacing effect - ANSWER ✓ the tendency for distributed study or
practice to yield better long-term retention than is achieved
through mass study or practice
3. testing effect - ANSWER ✓ enhanced memory after retrieving,
rather than simply reading information
4. shallow processing - ANSWER ✓ encoding on a basic level based
on the structure or appearance of the words
5. deep processing - ANSWER ✓ encoding semantically, based on
the meaning of the words, to yield the best retention
6. hippocampus - ANSWER ✓ a neural center located in the limbic
system; helps process explicit memories for storage
7. flashbulb memory - ANSWER ✓ a clear memory of an
emotionally significant moment or event
8. long-term potentiation - ANSWER ✓ an increase in a cell's firing
potential after brief, rapid stimulation
,9. priming - ANSWER ✓ the activation, often unconsciously, of
particular associations in memory
10. mood-congruent memory - ANSWER ✓ the tendency to
recall experiences that are consistent with one's current good or
bad mood
11. serial position effect - ANSWER ✓ our tendencey to recall
best the last and first items in a list
12. anterograde amnesia - ANSWER ✓ an inability to form new
memories
13. retrograde amnesia - ANSWER ✓ an inability to retrieve
information from one's past
14. proactive interference - ANSWER ✓ the disruptive effect of
prior learning on the recall of new information
15. retroactive interference - ANSWER ✓ the disruptive effect of
new learning on the recall of old information
16. repression - ANSWER ✓ in psychoanalytic theory, the basic
defense mechanism that banished from consciousness anxiety-
arousing thoughts, feelings, and memories
17. misinformation effect - ANSWER ✓ incorporating
misleading information into one's memory of an event
18. source amnesia - ANSWER ✓ attributing to the wrong
source an event we have experienced, heard about, or imagined
, 19. deja vu - ANSWER ✓ that eerie sense that "I've experienced
this before"
20. Young-Heimholtz trichromatic theory - ANSWER ✓ the
theory that the retina contains three different color receptors which
when stimulated in combination, can produce the perception of any
color
21. sensation - ANSWER ✓ the process by which our sensory
receptors and nervous system receive and represent stimulus
energies from our environment
22. perception - ANSWER ✓ the process of organizing and
interpreting sensory information, enabling us to recognize
meaningful objects and events
23. bottom-up processing - ANSWER ✓ analysis that begins
with the sensory receptors and works up to the brain's integration
of sensory information
24. top-down processing - ANSWER ✓ information processing
guided by higher level mental processes, as when we construct
perceptions drawing on our experience and expectations
25. transduction - ANSWER ✓ conversion of one form of energy
into another. In sensation, the transforming of stimulus energies,
such as sights, sounds, and smells, into neural impulses our brain
can interpret
26. psychophysics - ANSWER ✓ the study of the relationships
between the physical characteristics of stimuli, such as their
intensity and our psychological experience of them