MKT 3600 EXAM 2 2025 QUESTIONS AND
ANSWERS
A company analyzing the changes in its stock price throughout a quarter is using a ________ for
data visualization.
ranking method
correlation method
part-to-whole relationship
time series relationship - ANS time series relationship
A sales manager that lines up the names of salespeople based on their performance, from the
highest to lowest, is using the ________ method to visualize data.
rankings
frequency distribution
time series
correlation - ANS rankings
A courier company computes the variance (difference) between its actual delivery dates and
the originally projected delivery dates. This is an example of the ________ technique of data
visualization.
time series
nominal comparison
deviation analysis
part-to-whole - ANS deviation analysis
1 @COPYRIGHT THEBRIGHT 2025/2026
, The design principle of ________ refers to the size of each object in the visualization.
unity
variety
rhythm
proportion - ANS proportion
A company that lines up its 15 products in the order of their sales revenue is using the
________ method to visualize data.
time series
frequency distribution
rankings
correlation - ANS rankings
FedEx recently announced that Amazon made up less than 1.3 percent of the company's total
revenue in 2018. This is an example of a ________ data relationship.
descending
part-to-whole
qualitative
correlation - ANS part-to-whole
In the context of the design element of color, ________ is a measure of the intensity or dullness
of a color.
value
saturation
hue
brightness - ANS saturation
In the context of the design element of color, perceptions of red are associated with ________.
2 @COPYRIGHT THEBRIGHT 2025/2026
ANSWERS
A company analyzing the changes in its stock price throughout a quarter is using a ________ for
data visualization.
ranking method
correlation method
part-to-whole relationship
time series relationship - ANS time series relationship
A sales manager that lines up the names of salespeople based on their performance, from the
highest to lowest, is using the ________ method to visualize data.
rankings
frequency distribution
time series
correlation - ANS rankings
A courier company computes the variance (difference) between its actual delivery dates and
the originally projected delivery dates. This is an example of the ________ technique of data
visualization.
time series
nominal comparison
deviation analysis
part-to-whole - ANS deviation analysis
1 @COPYRIGHT THEBRIGHT 2025/2026
, The design principle of ________ refers to the size of each object in the visualization.
unity
variety
rhythm
proportion - ANS proportion
A company that lines up its 15 products in the order of their sales revenue is using the
________ method to visualize data.
time series
frequency distribution
rankings
correlation - ANS rankings
FedEx recently announced that Amazon made up less than 1.3 percent of the company's total
revenue in 2018. This is an example of a ________ data relationship.
descending
part-to-whole
qualitative
correlation - ANS part-to-whole
In the context of the design element of color, ________ is a measure of the intensity or dullness
of a color.
value
saturation
hue
brightness - ANS saturation
In the context of the design element of color, perceptions of red are associated with ________.
2 @COPYRIGHT THEBRIGHT 2025/2026
