Muck Ruck Exam / Actual Test Questions with
Detailed Verified Answers / Already Graded A+, 2025
/ 2026.
What is the best way to stand out to journalists? - (ANSWER)Become a valuable
resource to them
True or false: The PR-journalist relationship is a two-way street where both should
expect the other to see things from their perspective. - (ANSWER)False
Journalists cannot afford to tolerate __________ pitches. - (ANSWER)Off Topic
Generally speaking, which of the following is NOT true of journalists? -
(ANSWER)They assume any encouraging email...
What is the "PR Promised Land," as described in this course? - (ANSWER)A spot in
a Journalist priority mail
True or false: Many pitches journalists complain about could be welcomed by
other journalists with different interests. - (ANSWER)True
True or false: Media outlets are typically not concerned about whether a
particular story idea will attract enough traffic. - (ANSWER)False
True or false: The audience ultimately decides whether a particular news story is
good or bad. - (ANSWER)true
, When building a media list, which of the following is most important? -
(ANSWER)Choosing outlets trusted by your key audience
Which is NOT an effective approach to engaging journalists on social media? -
(ANSWER)Every time a journalist posts, share it on facebook
Which of the following is NOT an effective way to build a media list? -
(ANSWER)Copy a media list
You are writing a pitch about fashion designers and their use of color matching
technology. If you need to build a media list from scratch in a hurry, which of the
following searches would be LEAST effective? - (ANSWER)(fashion)
True or false: PR pros should read, watch and follow their top journalists, even
though this requires an investment of time. - (ANSWER)True
True or false: Interacting with journalists on social media is too risky because the
strategy has been abused. - (ANSWER)False
What is the best way to "Read and React"? - (ANSWER)Be consistent and
meaningful
Which is NOT an important step of practicing "Read and React"? - (ANSWER)Only
contact through Twitter
Detailed Verified Answers / Already Graded A+, 2025
/ 2026.
What is the best way to stand out to journalists? - (ANSWER)Become a valuable
resource to them
True or false: The PR-journalist relationship is a two-way street where both should
expect the other to see things from their perspective. - (ANSWER)False
Journalists cannot afford to tolerate __________ pitches. - (ANSWER)Off Topic
Generally speaking, which of the following is NOT true of journalists? -
(ANSWER)They assume any encouraging email...
What is the "PR Promised Land," as described in this course? - (ANSWER)A spot in
a Journalist priority mail
True or false: Many pitches journalists complain about could be welcomed by
other journalists with different interests. - (ANSWER)True
True or false: Media outlets are typically not concerned about whether a
particular story idea will attract enough traffic. - (ANSWER)False
True or false: The audience ultimately decides whether a particular news story is
good or bad. - (ANSWER)true
, When building a media list, which of the following is most important? -
(ANSWER)Choosing outlets trusted by your key audience
Which is NOT an effective approach to engaging journalists on social media? -
(ANSWER)Every time a journalist posts, share it on facebook
Which of the following is NOT an effective way to build a media list? -
(ANSWER)Copy a media list
You are writing a pitch about fashion designers and their use of color matching
technology. If you need to build a media list from scratch in a hurry, which of the
following searches would be LEAST effective? - (ANSWER)(fashion)
True or false: PR pros should read, watch and follow their top journalists, even
though this requires an investment of time. - (ANSWER)True
True or false: Interacting with journalists on social media is too risky because the
strategy has been abused. - (ANSWER)False
What is the best way to "Read and React"? - (ANSWER)Be consistent and
meaningful
Which is NOT an important step of practicing "Read and React"? - (ANSWER)Only
contact through Twitter
