PRICING POLICY AND PRACTICES ............................................................................................................ 1
Cost-based pricing ................................................................................................................................... 1
Based on the firm’s objective .................................................................................................................... 1
Competition-based pricing ....................................................................................................................... 1
Product life cycle pricing ........................................................................................................................... 2
Some Hints to Note ............................................................................................................................... 2
1. .............................................................................................................................. 2
.................................................................................................................. 3
3. : ....................................................................................................... 3
4. ............................................................................................................. 3
Cyclical pricing......................................................................................................................................... 3
Multiproduct pricing ................................................................................................................................. 3
Peak Load Pricing ..................................................................................................................................... 3
ii