MKTG 3213 WEEK 1 QUESTIONS AND
ACCURATE ANSWERS
Marketing is _______________. - answer Exchange
No money is exchanged in ___________, the process of exchanging goods and services
between two parties. - answer Barter
Marketing exists because people have ________________ that they are willing to give up
things of value to satisfy. - answer Wants and Needs
When an individual donates money to a charity, a ____________ transaction has taken
place. - answer marketing
When an individual "sells" her time and labor to an organization, a marketing
transaction takes place. True or False? - answer True
With_________________, individuals find exchange partners to obtain the items that they
need. - answer Decentralized exchange
The evolution of marketing proceeds in which of the following orders: - answer
self-sufficiency, decentralized exchange, centralized exchange
Which of the following types of markets includes a middleman (that is, a merchant)? -
answer Centralized exchange
Which of the following types of markets is least efficient? - answer Self sufficiency
Exchange brings ____________ . - answer Efficiency
___________________ is the process of setting marketing goals, the planning and
execution of activities to meet these goals, and measuring progress toward their
achievement. - answer Marketing management
A product is a good, service, or idea to _______ the customer's needs. - answer Satisfy
__________ is/are the means of communication with the customer. - answer Promotions
Robert Louis Stevenson once said that "Everyone lives by _________ something." -
answer Selling
If the National Institutes of Health issued a guideline with cautions about the intake of
certain types of artificial sweeteners, this would be an example of marketing. - answer
True
It is important that any employees that interact with a company's customers carry
ACCURATE ANSWERS
Marketing is _______________. - answer Exchange
No money is exchanged in ___________, the process of exchanging goods and services
between two parties. - answer Barter
Marketing exists because people have ________________ that they are willing to give up
things of value to satisfy. - answer Wants and Needs
When an individual donates money to a charity, a ____________ transaction has taken
place. - answer marketing
When an individual "sells" her time and labor to an organization, a marketing
transaction takes place. True or False? - answer True
With_________________, individuals find exchange partners to obtain the items that they
need. - answer Decentralized exchange
The evolution of marketing proceeds in which of the following orders: - answer
self-sufficiency, decentralized exchange, centralized exchange
Which of the following types of markets includes a middleman (that is, a merchant)? -
answer Centralized exchange
Which of the following types of markets is least efficient? - answer Self sufficiency
Exchange brings ____________ . - answer Efficiency
___________________ is the process of setting marketing goals, the planning and
execution of activities to meet these goals, and measuring progress toward their
achievement. - answer Marketing management
A product is a good, service, or idea to _______ the customer's needs. - answer Satisfy
__________ is/are the means of communication with the customer. - answer Promotions
Robert Louis Stevenson once said that "Everyone lives by _________ something." -
answer Selling
If the National Institutes of Health issued a guideline with cautions about the intake of
certain types of artificial sweeteners, this would be an example of marketing. - answer
True
It is important that any employees that interact with a company's customers carry
