MKTG 5360 EXAM 4 questions well
answered already passed
The process of transforming raw data into meaningful information prior to report development
data analysis
basic statistics are also known as _______________ statistics
descriptive
used to describe findings using percentages, mean scores, and analyzing the spread of
responses
basic statistics
when ___________ data are collected, they are housed in a spreadsheet or database
quantitative
the columns represent each survey question (at this point, with data values present, they are
referred to as variables)
survey data
,represent respondents along with their corresponding responses to each question.`
rows
can help summarize and analyze data
software tools
most of these software tools can run basic descriptive statistics as well as higher level
__________________ statistics
inferential
Most software tools use a ____________ ________. ___________ interface and can also be
used to create publication-ready charts and tables.
drag and drop
While ____________ lacks the drag-and-drop interface of some of the dedicated statistical
software packages, it provides the formulas needed to calculate all of the statistics reviewed in
the chapter.
excel
Most survey development software tools provide standardized reports based on
descriptive statistics
, Through proper sampling techniques, it is typically the goal to end up with a dataset that
mirrors the makeup of the ______________ _____________ ____________ as closely as
possible.
target audience population
A ______________ _____________ is important so that any conclusions you make using the
dataset can confidently describe the entire defined target population
representative sample
Yet despite efforts to collect a representative sample, sometimes _______ ___ ________
_________________ by various segments occurs.
over or under representation
If over or under representation of certain segments is not desirable, researchers can
weight the data
The most commonly occurring value in a distribution
mode
The middle value in a distribution when the values are arranged in ascending or descending
order; when the distribution has an even number of responses, the median value is the mean
(or average) of the two middle values
answered already passed
The process of transforming raw data into meaningful information prior to report development
data analysis
basic statistics are also known as _______________ statistics
descriptive
used to describe findings using percentages, mean scores, and analyzing the spread of
responses
basic statistics
when ___________ data are collected, they are housed in a spreadsheet or database
quantitative
the columns represent each survey question (at this point, with data values present, they are
referred to as variables)
survey data
,represent respondents along with their corresponding responses to each question.`
rows
can help summarize and analyze data
software tools
most of these software tools can run basic descriptive statistics as well as higher level
__________________ statistics
inferential
Most software tools use a ____________ ________. ___________ interface and can also be
used to create publication-ready charts and tables.
drag and drop
While ____________ lacks the drag-and-drop interface of some of the dedicated statistical
software packages, it provides the formulas needed to calculate all of the statistics reviewed in
the chapter.
excel
Most survey development software tools provide standardized reports based on
descriptive statistics
, Through proper sampling techniques, it is typically the goal to end up with a dataset that
mirrors the makeup of the ______________ _____________ ____________ as closely as
possible.
target audience population
A ______________ _____________ is important so that any conclusions you make using the
dataset can confidently describe the entire defined target population
representative sample
Yet despite efforts to collect a representative sample, sometimes _______ ___ ________
_________________ by various segments occurs.
over or under representation
If over or under representation of certain segments is not desirable, researchers can
weight the data
The most commonly occurring value in a distribution
mode
The middle value in a distribution when the values are arranged in ascending or descending
order; when the distribution has an even number of responses, the median value is the mean
(or average) of the two middle values
