MKTG 5360 exam 3 questions well
answered
median split - correct answer ✔✔Dividing a data set into two categories by placing respondents
below the median in one category and respondents above the median in another.
the ____________ approach is best applied only when the data do indeed exhibit bimodal
characteristics. - correct answer ✔✔median split
hypothesis testing steps - correct answer ✔✔1. state null and alternate hypotheses
2. select level of significance
3. identify the test statistic
4. formulate a decision rule
5. take a sample, arrive at decision
6. interpret the result
hypothesis - correct answer ✔✔an unproven proposition or supposition that tentatively
explains certain facts or phenomena
null hypothesis - correct answer ✔✔statement about the status quo; no difference
H0: males and females GPAs do not differ
alternative hypothesis - correct answer ✔✔statement that indicates the opposite of the null
hypothesis
H1: males and females GPAs differ
answered
median split - correct answer ✔✔Dividing a data set into two categories by placing respondents
below the median in one category and respondents above the median in another.
the ____________ approach is best applied only when the data do indeed exhibit bimodal
characteristics. - correct answer ✔✔median split
hypothesis testing steps - correct answer ✔✔1. state null and alternate hypotheses
2. select level of significance
3. identify the test statistic
4. formulate a decision rule
5. take a sample, arrive at decision
6. interpret the result
hypothesis - correct answer ✔✔an unproven proposition or supposition that tentatively
explains certain facts or phenomena
null hypothesis - correct answer ✔✔statement about the status quo; no difference
H0: males and females GPAs do not differ
alternative hypothesis - correct answer ✔✔statement that indicates the opposite of the null
hypothesis
H1: males and females GPAs differ
