MKT-5360 Final questions well
answered passed
A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing an
increase in student admissions, which is leading to substantial improvement in profits. The
school is going through the ________ phase of its life cycle.
-decline
-stagnancy
-introduction
-maturity
-growth - correct answer ✔✔growth
A firm that is willing to maintain its market share, and not attack the leader and other
competitors in an aggressive bid for further market share, is known as a market ________.
-challenger
-nicher
-follower
-leader
-entrant - correct answer ✔✔follower
A firm that serves small market segments that are not being served by bigger firms is known as
a market ________.
,-challenger
-nicher
-follower
-leader
-entrant - correct answer ✔✔nicher
A marketing manager has decided to "leapfrog" the competition by moving into cutting-edge
technologies. This indirect approach to attacking competition can be characterized as a(n)
________ attack.
-flank
-guerrilla
-frontal
-encirclement
-bypass - correct answer ✔✔bypass
A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a
spurt in growth and a few successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school is in the ________ stage of
its life cycle.
-obsolescence
-maturity
-growth
-decline
-introduction - correct answer ✔✔maturity
,After a couple of years of successful business, an experimental theatre company based in
Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous
shows to run the business. The company is in the ________ phase of its life cycle.
-obsolescence
-maturity
-growth
-decline
-introduction - correct answer ✔✔decline
Campbells is a newly established company that specializes in preparing healthy but tasty food
for children under the age of 5. It is incurring huge production costs, nonexistent profits, and
slow sales growth. The company is in the ________ phase of its life cycle.
-stagnancy
-decline
-introduction
-maturity
-growth - correct answer ✔✔introduction
The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service
model but maintains differentiation in terms of location. TelePizza is an example of a(n)
________.
-adapter
-imitator
-cloner
, -adopter
-counterfeiter - correct answer ✔✔imitator
When Canon grabbed a large chunk of Xerox's market by introducing desk copiers, it distanced
itself from other challengers by ________.
-attacking a firm of its own size that was not doing the job well
-attacking a firm of its own size that was underfinanced
-acquiring guppies
-attacking a regional firm
-attacking the market leader - correct answer ✔✔attacking the market leader
When the total market expands, the market ________ usually gains the most.
-challenger
-nicher
-follower
-leader
-entrant - correct answer ✔✔leader
Which of the following strategies should be adopted by marketers during a recession?
-focus on expanding the customer base and not on the retention of existing customers
-focus primarily on price reductions and discounts
answered passed
A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing an
increase in student admissions, which is leading to substantial improvement in profits. The
school is going through the ________ phase of its life cycle.
-decline
-stagnancy
-introduction
-maturity
-growth - correct answer ✔✔growth
A firm that is willing to maintain its market share, and not attack the leader and other
competitors in an aggressive bid for further market share, is known as a market ________.
-challenger
-nicher
-follower
-leader
-entrant - correct answer ✔✔follower
A firm that serves small market segments that are not being served by bigger firms is known as
a market ________.
,-challenger
-nicher
-follower
-leader
-entrant - correct answer ✔✔nicher
A marketing manager has decided to "leapfrog" the competition by moving into cutting-edge
technologies. This indirect approach to attacking competition can be characterized as a(n)
________ attack.
-flank
-guerrilla
-frontal
-encirclement
-bypass - correct answer ✔✔bypass
A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a
spurt in growth and a few successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school is in the ________ stage of
its life cycle.
-obsolescence
-maturity
-growth
-decline
-introduction - correct answer ✔✔maturity
,After a couple of years of successful business, an experimental theatre company based in
Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous
shows to run the business. The company is in the ________ phase of its life cycle.
-obsolescence
-maturity
-growth
-decline
-introduction - correct answer ✔✔decline
Campbells is a newly established company that specializes in preparing healthy but tasty food
for children under the age of 5. It is incurring huge production costs, nonexistent profits, and
slow sales growth. The company is in the ________ phase of its life cycle.
-stagnancy
-decline
-introduction
-maturity
-growth - correct answer ✔✔introduction
The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service
model but maintains differentiation in terms of location. TelePizza is an example of a(n)
________.
-adapter
-imitator
-cloner
, -adopter
-counterfeiter - correct answer ✔✔imitator
When Canon grabbed a large chunk of Xerox's market by introducing desk copiers, it distanced
itself from other challengers by ________.
-attacking a firm of its own size that was not doing the job well
-attacking a firm of its own size that was underfinanced
-acquiring guppies
-attacking a regional firm
-attacking the market leader - correct answer ✔✔attacking the market leader
When the total market expands, the market ________ usually gains the most.
-challenger
-nicher
-follower
-leader
-entrant - correct answer ✔✔leader
Which of the following strategies should be adopted by marketers during a recession?
-focus on expanding the customer base and not on the retention of existing customers
-focus primarily on price reductions and discounts
