STC 259 Final Exam Review Questions and Answers Already Passed Latest Update 2025-2026
When choosing the most appropriate PESO media channels, one should consider_____________
a. messaging, budget, market size, and objectives
b. timing, content, budget, and messaging
c. content, audience, reach, and market size
d. timing, budget, audience, and reach - AnswersTiming, content, budget, and messaging
Select the sentence that is free of errors in AP style for capitalization, addresses, and abbreviation in
print copy
a. The senator stepped out of his sedan with a can of cola in his hand and asked his aide to give him a
tissue
b. The sen. stepped out of his Ford with a cola in his hand and asked his aide to give him a tissue.
c. The Senator stepped out of his Ford Sedan with a can of coke in his hand and asked his aide to give
him a kleenex.
d. The Sen. stepped out of his Ford with a Coke in his hand and asked his aide to give him a Kleenex -
AnswersThe senator stepped out of his sedan with a can of cola in his hand and asked his aide to give
him a tissue
As form of owned media, ___________ is/are traditional, digital, merchandise, and materials for
communicating and distributing branded info in a range of unique situations
a. Tchotchkies
b. Collateral
c. Secondaries
d. Identity package - AnswersCollateral
The most valuable story pitches to media outlets are ___________
a. Those that have one or more unusual personalities as central part of the story
,b. Those that relate to large and younger audiences
c. Those that are framed for a media outlet's audience or journalist's beat
d. Those that indicate they are most timely - AnswersThose that are framed for a media outlet's
audience or journalist's beat
If the problem identified in research is that the market is saturated with competition, then a good
communication goal would be
a. Differentiating the organization's brand
b.Increasing paid media placements
c. Finding a new key public
d. Gathering audience feedback and preferences - AnswersDifferentiating the organization's brand
Earned media allows little control over content but is valuable because it _____________
a. Builds momentum for a campaign
b. Highlights organizational strengths
c. Offers third-party credibility to the information
d. Creates positive relationships with audiences - AnswersOffers third-party credibility to the
information
Changes in opinion or behavior are the primary aim of _________
a. Message exposure
b. Outcome objectives
c. Message comprehension
d. Campaign research - AnswersOutcome objectives
_____________ is/are best determined through interview research
a. Organizational goals
, b. Organizational actions
c. Audience sizes
d. Audience perceptions - AnswersAudience perceptions
The development of "Scientific Persuasion" is __________ lasting influence on public relations
a. David Oglivy's
b. Edward Bernay's
c. Ivy Lee's
d. Sigmund Freud's - AnswersEdward Bernay's
__________ should be a hub for campaign content
a. Shared media
b. Converged media
c. Paid media
d. Owned media - AnswersOwned media
When strategic communication professionals make decisions about how, where, and when to represent
communities of people, the images, words, and ideas they choose _________
a. Create memorable messages for audiences
b. Reproduce or transform the world views of their audiences
c. Elicit emotional connections with audiences
d. Promote a company as ethically/unethically as they want - AnswersReproduce or transform the world
views of their audiences
If a strategy is to partner with organizations and utilize existing channels that have established
communication and trust with members of our target audiences , then an appropriate tactic would be
__________
When choosing the most appropriate PESO media channels, one should consider_____________
a. messaging, budget, market size, and objectives
b. timing, content, budget, and messaging
c. content, audience, reach, and market size
d. timing, budget, audience, and reach - AnswersTiming, content, budget, and messaging
Select the sentence that is free of errors in AP style for capitalization, addresses, and abbreviation in
print copy
a. The senator stepped out of his sedan with a can of cola in his hand and asked his aide to give him a
tissue
b. The sen. stepped out of his Ford with a cola in his hand and asked his aide to give him a tissue.
c. The Senator stepped out of his Ford Sedan with a can of coke in his hand and asked his aide to give
him a kleenex.
d. The Sen. stepped out of his Ford with a Coke in his hand and asked his aide to give him a Kleenex -
AnswersThe senator stepped out of his sedan with a can of cola in his hand and asked his aide to give
him a tissue
As form of owned media, ___________ is/are traditional, digital, merchandise, and materials for
communicating and distributing branded info in a range of unique situations
a. Tchotchkies
b. Collateral
c. Secondaries
d. Identity package - AnswersCollateral
The most valuable story pitches to media outlets are ___________
a. Those that have one or more unusual personalities as central part of the story
,b. Those that relate to large and younger audiences
c. Those that are framed for a media outlet's audience or journalist's beat
d. Those that indicate they are most timely - AnswersThose that are framed for a media outlet's
audience or journalist's beat
If the problem identified in research is that the market is saturated with competition, then a good
communication goal would be
a. Differentiating the organization's brand
b.Increasing paid media placements
c. Finding a new key public
d. Gathering audience feedback and preferences - AnswersDifferentiating the organization's brand
Earned media allows little control over content but is valuable because it _____________
a. Builds momentum for a campaign
b. Highlights organizational strengths
c. Offers third-party credibility to the information
d. Creates positive relationships with audiences - AnswersOffers third-party credibility to the
information
Changes in opinion or behavior are the primary aim of _________
a. Message exposure
b. Outcome objectives
c. Message comprehension
d. Campaign research - AnswersOutcome objectives
_____________ is/are best determined through interview research
a. Organizational goals
, b. Organizational actions
c. Audience sizes
d. Audience perceptions - AnswersAudience perceptions
The development of "Scientific Persuasion" is __________ lasting influence on public relations
a. David Oglivy's
b. Edward Bernay's
c. Ivy Lee's
d. Sigmund Freud's - AnswersEdward Bernay's
__________ should be a hub for campaign content
a. Shared media
b. Converged media
c. Paid media
d. Owned media - AnswersOwned media
When strategic communication professionals make decisions about how, where, and when to represent
communities of people, the images, words, and ideas they choose _________
a. Create memorable messages for audiences
b. Reproduce or transform the world views of their audiences
c. Elicit emotional connections with audiences
d. Promote a company as ethically/unethically as they want - AnswersReproduce or transform the world
views of their audiences
If a strategy is to partner with organizations and utilize existing channels that have established
communication and trust with members of our target audiences , then an appropriate tactic would be
__________
