CRME- CERTIFIED REVENUE
MANAGEMENT (2025)
comprehensive questions and
verified answers ( detailed &
elaborated) ACTUAL EXAM 2025
TEST!!
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Terms in this set (56)
, A set of multidisciplinary revenue
maximization strategies and tactics
meant to improve the profitability of
certain businesses. In hotels, revenue
management is used to examine how
many room nights are sold
(occupancy), at what rate
revenue
(discounting), what else is sold (sales
management
mix), to whom (market segmentation),
and through what channel
(distribution channel management).
All these are examined and managed
with the objective of optimizing
income under constantly changing
supply and demand conditions.
Expresses the average room rate
realized from the sale of rooms in a
average daily rate
given period; calculated by dividing
(ADR)
the room revenue by the number of
room nights sold.
An identified group of hotels
competitive
considered to be a certain hotel's
(comp) set
competitors.
MANAGEMENT (2025)
comprehensive questions and
verified answers ( detailed &
elaborated) ACTUAL EXAM 2025
TEST!!
Save
Terms in this set (56)
, A set of multidisciplinary revenue
maximization strategies and tactics
meant to improve the profitability of
certain businesses. In hotels, revenue
management is used to examine how
many room nights are sold
(occupancy), at what rate
revenue
(discounting), what else is sold (sales
management
mix), to whom (market segmentation),
and through what channel
(distribution channel management).
All these are examined and managed
with the objective of optimizing
income under constantly changing
supply and demand conditions.
Expresses the average room rate
realized from the sale of rooms in a
average daily rate
given period; calculated by dividing
(ADR)
the room revenue by the number of
room nights sold.
An identified group of hotels
competitive
considered to be a certain hotel's
(comp) set
competitors.
