TEST BANK
Digital Marketing Strategy: An
Integrated Approach to Online Marketing
3rd Edition by Kingsnorth. Ch 1 to 22
,Table Of Contents
01 The foundations of digital marketing
Part One Knowing your business objectives and your customer
02 Understanding the digital ecosystem
03 Integrating digital into wider organization strategy
04 Understanding the evolving digital consumer
05 Barriers, considerations and data protection in digital marketing strategy
Part Two Integrating digital change into your wider organization
06 Enabling technologies for online marketing and digital transformation
07 Planning your digital marketing strategy – Objectives, teams and
budgeting
Part Three Using channel strategy to reach your customers
08 SEO strategy and organic techniques
09 Building and optimizing a winning paid search strategy
10 Display advertising and programmatic targeting
11 Tailoring your social media strategy
12 Marketing automation, messaging and email marketing – the unsung
heroes
13 Affiliate schemes and partnerships to deliver highly targeted leads
14 Lead generation that delivers results
15 Content strategy – a key pillar of success
16 Personalizing the customer journey and digital experience
,Part Four Conversion, retention and measurement
17 Effective Experience Design (XD)
18 Optimizing your e-commerce platform
19 Managing loyalty, CRM and data
20 Measuring success through data analytics and reporting
Part Five Tailoring your final digital marketing strategy
21 Providing a smooth online service and customer experience
22 Putting together your digital marketing strategy
, Digital Marketing Strategẏ 3e bẏ Simon
Kingsnorth Chapter 1: The foundations of digital
marketing Test bank answers
1. a), b), d), e)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
Digital Marketing Strategy: An
Integrated Approach to Online Marketing
3rd Edition by Kingsnorth. Ch 1 to 22
,Table Of Contents
01 The foundations of digital marketing
Part One Knowing your business objectives and your customer
02 Understanding the digital ecosystem
03 Integrating digital into wider organization strategy
04 Understanding the evolving digital consumer
05 Barriers, considerations and data protection in digital marketing strategy
Part Two Integrating digital change into your wider organization
06 Enabling technologies for online marketing and digital transformation
07 Planning your digital marketing strategy – Objectives, teams and
budgeting
Part Three Using channel strategy to reach your customers
08 SEO strategy and organic techniques
09 Building and optimizing a winning paid search strategy
10 Display advertising and programmatic targeting
11 Tailoring your social media strategy
12 Marketing automation, messaging and email marketing – the unsung
heroes
13 Affiliate schemes and partnerships to deliver highly targeted leads
14 Lead generation that delivers results
15 Content strategy – a key pillar of success
16 Personalizing the customer journey and digital experience
,Part Four Conversion, retention and measurement
17 Effective Experience Design (XD)
18 Optimizing your e-commerce platform
19 Managing loyalty, CRM and data
20 Measuring success through data analytics and reporting
Part Five Tailoring your final digital marketing strategy
21 Providing a smooth online service and customer experience
22 Putting together your digital marketing strategy
, Digital Marketing Strategẏ 3e bẏ Simon
Kingsnorth Chapter 1: The foundations of digital
marketing Test bank answers
1. a), b), d), e)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
