MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025

MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us.. STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14 MARKS 15-20 MARKS MARK A detailed discussion on the media channels (marketing communication elements) such as advertising (broadcasting, print, etc) and personal selling that you think Yuppiechef Coffee Cafes should use, to communicate the services of the new division. 0 NB: This step should be in line with steps 1-4. 0 Each element should be discussed in detail, based on: Which channels? Why those channels? How many ads? What time of the day? How frequent? What will the message contain? How will it be used? Which part of the target market will be reached? Length: Approximately three (3) pages • No communication elements are discussed. • Communication elements are not in line with the scope, objectives, budget and target market of this project. • The discussion is based on theory and do not focus on the new division. • Communication elements are not applicable to this project. • Communication elements are not discussed in detail according to: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • Understanding of marketing communication elements in general is not clear. • Marketing communication elements are discussed in broad groups, not according to the specific type of channel. • Marketing communication elements are discussed practically, in terms of this project. • The same communication elements are consistently used throughout steps 1-4. • Each stated communication element is discussed in detail, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The specific type of channel is discussed, not just the broad group of communication elements. • The practical discussion shows a clear grasp of each communication element and how it fits into the project. • The selected communication elements fit the target market. • The selection of marketing communication elements are realistic and thoroughly discussed in terms of the project. • All elements are consistently referred to and used throughout steps 1-4 . • Detailed discussion on each element is given, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The type of communication elements discussed, address the target market. • Excellent understanding of how The division can use the selected marketing communication elements in this campaign. • Attention to detail is evident. 20 COMMENTS: RUBRIC - ASSIGNMENT 02 MNM3705/101/3/2025 29 STEP 6: PERSONNEL REQUIRE- MENTS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Detailed discussion of all the people involved in this marketing communications campaign/project. The focus is on their skills, qualifications, training, etc. Length: Approximately two (2) pages • No personnel requirements are identified. • The identified personnel requirements are insufficient. • Wrong personnel (operational staff) have been identified for the campaign. • The personnel requirements are identified. • The identified personnel requirements are discussed in detail (qualifications, skills, duties, expectations). • Clear understanding of all personnel required for this project. • Detailed discussion of each requirement. • "Out-of-the-box" thinking about who will be needed to make the project a success. 5 COMMENTS: STEP 7: WORK BREAKDOWN SCHEDULE AND TIMELINE 0-7 MARKS 8-11 MARKS 12-15 MARKS MARK This is where the entire "plan" comes together: objectives, budget, elements and personnel. Each task must have a start and end date, and duration. The work breakdown structure is done in a detailed table or figure format. Length: Approximately one (1) page • No integration of tasks. • No timeline (start- end date and duration) is provided. • No discussion of task description, elements and/or personnel. • The WBS is not in line with objectives. • The WBS and timeline are not in table or figure format. • No clear understanding of the purpose of the WBS. • A theoretical discussion is given, without a practical application. • The WBS and timeline are provided for each element and task. • The WBS shows the start and end dates, and the duration. • Personnel are indicated for each task. • Each objective is indirectly addressed in the WBS and timeline. • The tasks, personnel, elements and timeline are perfectly and logically integrated. • All objectives are addressed in the WBS. • Excellent understanding of how to develop a WBS and timeline for this marketing communications campaign. 15 COMMENTS: STEP 8: PROBLEMS AND ASSUMP- TIONS 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Any problems that may occur with this marketing communication plan need to be • No problems or assumptions are identified. • The problems or assumptions are not in line with the new division and this project. • The problems or assumptions are clearly identified and discussed/explained. • The identified problems or assumptions are related to this • Excellent understanding of the marketing communications campaign, which allows for the identification of 10 MNM3705/101/3/2025 30 anticipated and indicated. Length: Approximately half a page. • The problems or assumptions are operations-related, not campaignrelated. • The problems or assumptions are listed, but not explained. marketing communications campaign. • The identified problems or assumptions are logical and could possibly occur. possible problems or assumptions. • The problems or assumptions are discussed/explained in detail. Read the Yuppiechef Premium Kitchen Tools case study that is available online. (See the announcement section of the module site for a link to the prescribed case study.) Initially, the business only sold their products online, but in recent years has also opened several physical stores. Yuppiechef is further known for finding creative ways in promoting their brand. Assume the owner has decided to launch coffee cafes within their physical stores. The intention is to only use Yuppiechef kitchenware when serving light meals and drinks to customers. Yuppiechef has now hired you as their project manager, tasked with developing the marketing communication planning process to ensure their target market is aware of and excited about the new initiative. Because marketing communication is planned as part of the overall marketing strategy and conforms to the basic principles of integrated marketing communication, it is vital that a systematic plan should be followed.