Correct Answers
Principles of Design - CORRECT ANSWER✔✔contrast, balance, emphasis, proportion, hierarchy,
repetition, rhythm, pattern, white space, movement, variety, and unity.
What is Integrated Strategic Communication? - CORRECT ANSWER✔✔Different forms working
together and complimenting each other
What is Visual Strategic Communication? - CORRECT ANSWER✔✔has a graphic component,
such as image, color, type, or pattern
Strategic - CORRECT ANSWER✔✔based on research, planning, and goals
Communication - CORRECT ANSWER✔✔working toward effectively conveying ideas
What are the 4 P's? - CORRECT ANSWER✔✔Product, Price, Place, Promotion
What is VSC not? - CORRECT ANSWER✔✔Vsc is not art. Both can be beautiful and creative.
What is creativity? - CORRECT ANSWER✔✔combining old to create new in a way no one else
has
What are some mental blocks? - CORRECT ANSWER✔✔-Peer judgement
-All work no play
-Think failure is bad
, -Confusing or uncomfortable
-Stopping at the first decent idea
-Cultural blocks (care too much, try hard)
-Resistance to change
What is your comfort zone? - CORRECT ANSWER✔✔-Routine and pattern that minimizes stress
-FEAR OF: the messy unknown, being judged, the first step, losing control = Comfort Zone
How can you get over the Barrier of Creativity? - CORRECT ANSWER✔✔-Take small steps
-Chase what you WANT
-Remember its hard
-Return often
Yerkes-Dodson Law - CORRECT ANSWER✔✔-the psychological principle stating that
performance is best while being stressed
-Stress increases performance
When do you perform best? - CORRECT ANSWER✔✔Optimal Stress = Optimal Performance
How many ideas do you need to get to the most creative ones? - CORRECT ANSWER✔✔34
*geniuses constantly combine and recombine disparate ideas*
How is improving creativity possible? - CORRECT ANSWER✔✔Create a routine (Establish a
creative working routine)
Proximity - CORRECT ANSWER✔✔group related item together physical closeness implies
relationship