ISC 161 Exam 2025 With 100% Correct
Answers
ISC major paths at UK - CORRECT ANSWER✔✔Creative Advertising, PR, Direct Response,
Account Managment
Two student organizations for UK's ISC major - CORRECT ANSWER✔✔Public Relations Student
Society of America (PRSSA) and Ad Club
What does ISC stand for? - CORRECT ANSWER✔✔Integrated Strategic Communications
What does IMC stand for? - CORRECT ANSWER✔✔Integrated Marketing Communications
What is the definition for ISC/ IMC? - CORRECT ANSWER✔✔The process of coordinating and
integrated all marketing communication into a seamless program to help the company achieve
its objectives.
What is marketing? - CORRECT ANSWER✔✔The activity, set of institutions and processes for
creating, communicating, delivering and exchanging offerings that have value for the customers,
clients, partners, and society at large.
What does the marketing mix consist of? - CORRECT ANSWER✔✔The four P's: Product, price,
promotion, place
ISC professionals focus on which element in the marketing mix? - CORRECT
ANSWER✔✔Promotion
, Elements of marketing strategy and analysis: opportunity analysis - CORRECT ANSWER✔✔What
market place trends can we take advantage of?
Elements of marketing strategy and analysis: competitive analysis - CORRECT
ANSWER✔✔Unique value of product in a category is stressed.
Elements of marketing strategy and analysis: target market selection - CORRECT
ANSWER✔✔What is the best prospect for our product or service?
Elements of marketing strategy and analysis: Cost leadership - CORRECT
ANSWER✔✔Underpricing the competition/ we are the best bottom line/ this leads to price
wars
Element of marketing strategy and analysis: Market segmentation - CORRECT
ANSWER✔✔Target segment of the audience instead of everyone
What are the steps involved in target marketing? - CORRECT ANSWER✔✔1. Identifying markets
with unfulfilled needs
2. determining market segmentation
3. selecting a target market
4. positioning a brand through market strategies
What is market segmentation? - CORRECT ANSWER✔✔"Dividing up the market into distinct
groups that have common needs and will respond similarly to a marketing strategy."
What are common ways of segmentation? - CORRECT ANSWER✔✔Demographics, geographics,
socioeconomic status, pyschographics, behavioral
The best way to segment a market is... - CORRECT ANSWER✔✔Behavioral segmentation
Answers
ISC major paths at UK - CORRECT ANSWER✔✔Creative Advertising, PR, Direct Response,
Account Managment
Two student organizations for UK's ISC major - CORRECT ANSWER✔✔Public Relations Student
Society of America (PRSSA) and Ad Club
What does ISC stand for? - CORRECT ANSWER✔✔Integrated Strategic Communications
What does IMC stand for? - CORRECT ANSWER✔✔Integrated Marketing Communications
What is the definition for ISC/ IMC? - CORRECT ANSWER✔✔The process of coordinating and
integrated all marketing communication into a seamless program to help the company achieve
its objectives.
What is marketing? - CORRECT ANSWER✔✔The activity, set of institutions and processes for
creating, communicating, delivering and exchanging offerings that have value for the customers,
clients, partners, and society at large.
What does the marketing mix consist of? - CORRECT ANSWER✔✔The four P's: Product, price,
promotion, place
ISC professionals focus on which element in the marketing mix? - CORRECT
ANSWER✔✔Promotion
, Elements of marketing strategy and analysis: opportunity analysis - CORRECT ANSWER✔✔What
market place trends can we take advantage of?
Elements of marketing strategy and analysis: competitive analysis - CORRECT
ANSWER✔✔Unique value of product in a category is stressed.
Elements of marketing strategy and analysis: target market selection - CORRECT
ANSWER✔✔What is the best prospect for our product or service?
Elements of marketing strategy and analysis: Cost leadership - CORRECT
ANSWER✔✔Underpricing the competition/ we are the best bottom line/ this leads to price
wars
Element of marketing strategy and analysis: Market segmentation - CORRECT
ANSWER✔✔Target segment of the audience instead of everyone
What are the steps involved in target marketing? - CORRECT ANSWER✔✔1. Identifying markets
with unfulfilled needs
2. determining market segmentation
3. selecting a target market
4. positioning a brand through market strategies
What is market segmentation? - CORRECT ANSWER✔✔"Dividing up the market into distinct
groups that have common needs and will respond similarly to a marketing strategy."
What are common ways of segmentation? - CORRECT ANSWER✔✔Demographics, geographics,
socioeconomic status, pyschographics, behavioral
The best way to segment a market is... - CORRECT ANSWER✔✔Behavioral segmentation
