Correct Answers
Integrated Strategic Communication - CORRECT ANSWER✔✔Promotion branch of marketing
4 P's - CORRECT ANSWER✔✔Product, price, place, promotion
Creativity - CORRECT ANSWER✔✔Combining old to create new in a way no one else has
Comfort Zone - CORRECT ANSWER✔✔A behavioral space where your activities and behaviors fit
a routine and pattern that minimizes
Yerks and Dodson Law - CORRECT ANSWER✔✔Your performance increases as your stress
increases to a certain point (optimal stress = optimal performance)
6 Elements of Design - CORRECT ANSWER✔✔Shape, color, space, text, pattern / texture, line
Line - CORRECT ANSWER✔✔Series of points grouped together; conveys tension
Horizontal Line - CORRECT ANSWER✔✔Stable, restful
Vertical Line - CORRECT ANSWER✔✔Strength
Diagonal Line - CORRECT ANSWER✔✔Dynamic, high energy, movement / action
, Straight, dark, & thick - CORRECT ANSWER✔✔Confident
Straight, thin, & light - CORRECT ANSWER✔✔Unsure
Curved - CORRECT ANSWER✔✔Playful, calm, smooth movement
Angular - CORRECT ANSWER✔✔Nervous, excited, tense
Actual Line - CORRECT ANSWER✔✔Normal line (-------)
Implied Line - CORRECT ANSWER✔✔Connected series of unconnected points (- - - -)
Psychic Line - CORRECT ANSWER✔✔A mental connection between two points or elements; No
real line but placement of objects cause viewer to look in a certain direction (Example: pointing
to something)
Shape - CORRECT ANSWER✔✔A line bent back on itself to create a closed form
Geometric Shape - CORRECT ANSWER✔✔Most common shapes
Natural Shape - CORRECT ANSWER✔✔Represent things from the natural world
Abstract Shape - CORRECT ANSWER✔✔Representations of everyday objects
Texture - CORRECT ANSWER✔✔Tactile quality of surface or the representation of such a surface
(can be actual or implied)