Correct Answers
Deception - CORRECT ANSWER✔✔representation, omission, or practice likely to mislead the
consumer
--Reasonable Man Element
--Material Element
Reasonable Man Element - CORRECT ANSWER✔✔-the reasonable man was the intended target
audience
--deals with whether or not this group was mislead
Material Element - CORRECT ANSWER✔✔-leaving out specific product info in an ad that could
affect a purchase decision
Advertising to Children Pros - CORRECT ANSWER✔✔-Ads teach kids to be thoughtful consumers
-Saying "materialism" is necessarily bad is a value of judgement
- Adults make poor purchasing decisions, too
-Because of kids' internet savvy, they have more info than in than ever before, more most adults
Advertising to Children Cons - CORRECT ANSWER✔✔- Kids don't understand the intent of ads
-Younger children pay the most attention to ads
, -Ads encourage kids to eat junk food and sugared drinks
-Ads promote materialism and defining self by products
Tobacco Advertising Pros - CORRECT ANSWER✔✔-Tobacco is a lawful product
-Ads have First Amendment Protection
Tobacco Advertising Cons - CORRECT ANSWER✔✔-Research evidence shows that tobacco is
unhealthy
-Tobacco advertising is inherently misleading
Political Advertising Pros - CORRECT ANSWER✔✔-Political Ads attract votes
-Political ads create enthusiasm
-Political ads encourage people to vote
-Political ads provide a forum for issues
Political Advertising Cons - CORRECT ANSWER✔✔-Political ads turn potential voters off,
especially negative ads
-Political ads polarize the public