ISC 261 FINAL Exam 2025 With 100%
Correct Answers
why is writing important? - CORRECT ANSWER✔✔- most crucial skills in ISC
- help explain your ideas
the writing process - CORRECT ANSWER✔✔1. Figure out your purpose
2. Identify your reader
3. Brainstorm
4. Organize your content
5. Create a first draft
6. Revise
isc definition - CORRECT ANSWER✔✔Planning process designed to assure that all brand
contacts received by a customer or prospect for a product, service, or organiztion are relevant
to that person and consistent over time
how to spell isc and formal major - CORRECT ANSWER✔✔bachelor of arts in integrated strategic
communication
earned, paid and owned - CORRECT ANSWER✔✔earned
- focuses on getting a message out to improve brands repuation
paid
- understanding in-depth data to target a specific group of people to buy
,owned
-communication channels owned by a company
-content marketing & social media
-uses all aspects of ISC to build and sustain relationships
strategy - CORRECT ANSWER✔✔PLAN of action designed to achieve ana overall goal
professional strategy triangle - CORRECT ANSWER✔✔
traditional purchase funnel - CORRECT ANSWER✔✔
consumer pathway model - CORRECT ANSWER✔✔
integrated strategy wheel - CORRECT ANSWER✔✔
accuracy - CORRECT ANSWER✔✔established contect
double checks facts
brevity - CORRECT ANSWER✔✔write short sentences and paragraphs / avoid redundancy
clarity - CORRECT ANSWER✔✔use language in most effience manner / simplicity and precision
style - CORRECT ANSWER✔✔made up of accuracy, brevity and clarity
active voice - CORRECT ANSWER✔✔verb controls the voice - subject is doing action
, passive voice - CORRECT ANSWER✔✔subject is reciever of action
situational anaylysis (parts and purpose) - CORRECT ANSWER✔✔-Brief Abstract
-Background of the Client
-Direct and Indirect Competitors
-ISC Strategies and Campaigns
-SWOT Analysis
-Situation Description
-References
secondary research - CORRECT ANSWER✔✔infomation conducted by someone else
direct and indirect competitors - CORRECT ANSWER✔✔direct: someone who makes the same
product
indirect: not the same product but serves same need
SWOT - CORRECT ANSWER✔✔-identifies internal and external factors influencing future
performances
-think about brand and product
-internal (S & W)
-external (O & T)
target audience - CORRECT ANSWER✔✔-group of people most likely to buy product
-who you're aiming your campain toward
-could be recommendation to break into different segment
Correct Answers
why is writing important? - CORRECT ANSWER✔✔- most crucial skills in ISC
- help explain your ideas
the writing process - CORRECT ANSWER✔✔1. Figure out your purpose
2. Identify your reader
3. Brainstorm
4. Organize your content
5. Create a first draft
6. Revise
isc definition - CORRECT ANSWER✔✔Planning process designed to assure that all brand
contacts received by a customer or prospect for a product, service, or organiztion are relevant
to that person and consistent over time
how to spell isc and formal major - CORRECT ANSWER✔✔bachelor of arts in integrated strategic
communication
earned, paid and owned - CORRECT ANSWER✔✔earned
- focuses on getting a message out to improve brands repuation
paid
- understanding in-depth data to target a specific group of people to buy
,owned
-communication channels owned by a company
-content marketing & social media
-uses all aspects of ISC to build and sustain relationships
strategy - CORRECT ANSWER✔✔PLAN of action designed to achieve ana overall goal
professional strategy triangle - CORRECT ANSWER✔✔
traditional purchase funnel - CORRECT ANSWER✔✔
consumer pathway model - CORRECT ANSWER✔✔
integrated strategy wheel - CORRECT ANSWER✔✔
accuracy - CORRECT ANSWER✔✔established contect
double checks facts
brevity - CORRECT ANSWER✔✔write short sentences and paragraphs / avoid redundancy
clarity - CORRECT ANSWER✔✔use language in most effience manner / simplicity and precision
style - CORRECT ANSWER✔✔made up of accuracy, brevity and clarity
active voice - CORRECT ANSWER✔✔verb controls the voice - subject is doing action
, passive voice - CORRECT ANSWER✔✔subject is reciever of action
situational anaylysis (parts and purpose) - CORRECT ANSWER✔✔-Brief Abstract
-Background of the Client
-Direct and Indirect Competitors
-ISC Strategies and Campaigns
-SWOT Analysis
-Situation Description
-References
secondary research - CORRECT ANSWER✔✔infomation conducted by someone else
direct and indirect competitors - CORRECT ANSWER✔✔direct: someone who makes the same
product
indirect: not the same product but serves same need
SWOT - CORRECT ANSWER✔✔-identifies internal and external factors influencing future
performances
-think about brand and product
-internal (S & W)
-external (O & T)
target audience - CORRECT ANSWER✔✔-group of people most likely to buy product
-who you're aiming your campain toward
-could be recommendation to break into different segment
