ISC 161 Exam 2025 With 100% Correct Answers

ISC 161 Exam 2025 With 100% Correct
Answers

What is ISC? - CORRECT ANSWER✔✔Integrated Strategic Communications



3 basic Possible Strategies - CORRECT ANSWER✔✔research, planning, goals



typical bases for market segmentation - CORRECT ANSWER✔✔Demographics

Psychographics

Generations

Geographics

Geodemographics

Benefits

Usage

Behavior



Demographics - CORRECT ANSWER✔✔Gender

Age

Income

Ethnicity



Psychographics - CORRECT ANSWER✔✔Innovators

Thinkers

, Benefits - CORRECT ANSWER✔✔Segments based on what people want from a product or
service



Usage - CORRECT ANSWER✔✔Amount of Usage (heavy, medium, light)

Type of usage (everyday, special occasion)



Behavior - CORRECT ANSWER✔✔Current users

competitive users

non-users



Why behavioral segmentation is preferable - CORRECT ANSWER✔✔It's what we're trying to
influence, so should be the starting point



How people behave is more important than what attitudes they hold or what they claim matters
to them



80/20 Rule



Positioning Approaches - CORRECT ANSWER✔✔Fitting the brand to the chosen target audience



Approaches:

By product attributes

By competitors

By use/application

By price/quality relationship

By product user

By product class