ISC 321 Exam 2025 With 100% Correct
Answers
Marketing concept - CORRECT ANSWER✔✔1. Consumer Orientation
2. Goal Orientation
3. System's Orientation
Consumer Orientation - CORRECT ANSWER✔✔identification of and focus on the people or firms
most likely to buy a product and the production of a good or service that will meet their needs
effectively
Goal Orientation - CORRECT ANSWER✔✔a focus on the accomplishment of corporate goals; a
limit set on consumer orientation
Systems orientation - CORRECT ANSWER✔✔the creation of systems to monitor the external
environment and deliver the desired marketing mix to the target market
Marketing research - CORRECT ANSWER✔✔the planning, collection and analysis of data
relevant to market decision making and the communication of the results of this analysis to
management
three critical roles of marketing research - CORRECT ANSWER✔✔1. Descriptive
2. Diagnostic
3. Predictive
Descriptive role of MR - CORRECT ANSWER✔✔the gathering and presenting of statements of
fact
,- EX: to determine the demographic of customers
Diagnostic role of MR - CORRECT ANSWER✔✔the explanation of data or actions
- EX: to determine if a certain age group needs to be targeted with promotion
Predictive role of MR - CORRECT ANSWER✔✔the specification of how to use descriptive and
diagnostic research to predict the results of a planned marketing decision
Applied research - CORRECT ANSWER✔✔research aimed at solving a specific pragmatic
problem
applied research types - CORRECT ANSWER✔✔1. Programmatic
2. Selective
3. Evaluative
Programmatic AR - CORRECT ANSWER✔✔research conducted to develop marketing options
through market segmentation, market opportunity analyses or consumer attitude and product
usage studies
Selective AR - CORRECT ANSWER✔✔research used to test decision alternatives
Evaluative AR - CORRECT ANSWER✔✔research done to assess program performance
3 stages of research process - CORRECT ANSWER✔✔Stage 1: preliminary discussion and
agreements
Stage 2: planning and data collection
Stage 3: application
, Stage 1: preliminary discussions and agreements - CORRECT ANSWER✔✔specify information
needs
justify research
problem definition
Stage 2: planning and collection - CORRECT ANSWER✔✔administration
sampling
research type
Stage 3: application - CORRECT ANSWER✔✔decision making
presentation
analysis
3 elements of problem statement - CORRECT ANSWER✔✔1. selection of alternatives
2. problems and opportunities
3. Knowledge and understanding
Selection of alternatives - CORRECT ANSWER✔✔Selection of a course of action among set of
alternatives and evaluating "goodness" of alternative choices
- EX: three executions for Toyota campaign, need to choose one. Conduct research to find out
which execution to use
Problems and opportunities - CORRECT ANSWER✔✔begins as a vague statement of beliefs of
information needs and finding the course of the problem and the potential solution
- EX:
Knowledge and understanding - CORRECT ANSWER✔✔need to learn about the consumer,
product, or marketing environment to assist a decision-making
Answers
Marketing concept - CORRECT ANSWER✔✔1. Consumer Orientation
2. Goal Orientation
3. System's Orientation
Consumer Orientation - CORRECT ANSWER✔✔identification of and focus on the people or firms
most likely to buy a product and the production of a good or service that will meet their needs
effectively
Goal Orientation - CORRECT ANSWER✔✔a focus on the accomplishment of corporate goals; a
limit set on consumer orientation
Systems orientation - CORRECT ANSWER✔✔the creation of systems to monitor the external
environment and deliver the desired marketing mix to the target market
Marketing research - CORRECT ANSWER✔✔the planning, collection and analysis of data
relevant to market decision making and the communication of the results of this analysis to
management
three critical roles of marketing research - CORRECT ANSWER✔✔1. Descriptive
2. Diagnostic
3. Predictive
Descriptive role of MR - CORRECT ANSWER✔✔the gathering and presenting of statements of
fact
,- EX: to determine the demographic of customers
Diagnostic role of MR - CORRECT ANSWER✔✔the explanation of data or actions
- EX: to determine if a certain age group needs to be targeted with promotion
Predictive role of MR - CORRECT ANSWER✔✔the specification of how to use descriptive and
diagnostic research to predict the results of a planned marketing decision
Applied research - CORRECT ANSWER✔✔research aimed at solving a specific pragmatic
problem
applied research types - CORRECT ANSWER✔✔1. Programmatic
2. Selective
3. Evaluative
Programmatic AR - CORRECT ANSWER✔✔research conducted to develop marketing options
through market segmentation, market opportunity analyses or consumer attitude and product
usage studies
Selective AR - CORRECT ANSWER✔✔research used to test decision alternatives
Evaluative AR - CORRECT ANSWER✔✔research done to assess program performance
3 stages of research process - CORRECT ANSWER✔✔Stage 1: preliminary discussion and
agreements
Stage 2: planning and data collection
Stage 3: application
, Stage 1: preliminary discussions and agreements - CORRECT ANSWER✔✔specify information
needs
justify research
problem definition
Stage 2: planning and collection - CORRECT ANSWER✔✔administration
sampling
research type
Stage 3: application - CORRECT ANSWER✔✔decision making
presentation
analysis
3 elements of problem statement - CORRECT ANSWER✔✔1. selection of alternatives
2. problems and opportunities
3. Knowledge and understanding
Selection of alternatives - CORRECT ANSWER✔✔Selection of a course of action among set of
alternatives and evaluating "goodness" of alternative choices
- EX: three executions for Toyota campaign, need to choose one. Conduct research to find out
which execution to use
Problems and opportunities - CORRECT ANSWER✔✔begins as a vague statement of beliefs of
information needs and finding the course of the problem and the potential solution
- EX:
Knowledge and understanding - CORRECT ANSWER✔✔need to learn about the consumer,
product, or marketing environment to assist a decision-making
