ISC 161 Final Exam 2025 With 100%
Correct Answers
What is "spin doctoring" in the public relations context? - CORRECT ANSWER✔✔-What people
think PR people do by making even the worst situations positive for the client
-A public relations agent who works for a company, celebrity or politician and he interacts with
the pubic and the media so that event and news gets interpreted in a certain way
What is "bait and switch" in the context of sales promotion? - CORRECT ANSWER✔✔-Against
the law! When markets promote selling a product for a reduced piece and by the time someone
asks for it, they say it is gone; must specify low quality or rain check
-When a company offers consumers an appealing deal and then changes the deal when
consumers make direct inquiries.
What is an example of "bait and switch"? - CORRECT ANSWER✔✔-One bait and switch
technique that retailers use is to offer a free accessory with a popular product to drive foot
traffic to the store. For example, a retail store may offer a free ink cartridge for each printer sold
while supplies of the cartridge last. But the supplies are limited and are gone by the time a
majority of the consumers arrive at the store.
What are the elements in the FTC's definition of deception? - CORRECT ANSWER✔✔-FTC
Bureau of Consumer Protection
•Advertising Practices focus areas
~Food
~OTC drugs
~Dietary supplements
~Alcohol
~High-tech products
, ~Internet
What are the pros and cons of the social concern: advertising to children - CORRECT
ANSWER✔✔•Pro
-Ads teach kids to be thoughtful consumers
-Saying "materialism" is necessarily bad is a value judgment
-Adults make poor purchasing decisions, too
-Because of kids' Internet savvy, they have more info than ever before, more than most adults
•Con
-Kids don't understand the intent of ads
-Younger children pay the most attention to ads
-Ads encourage kids to eat junk food and sugared drinks
-Ads promote materialism and defining self by products
What are the pros and cons of the social concern: tobacco advertising - CORRECT
ANSWER✔✔•Pro
-Tobacco is a lawful product
-Ads have First Amendment protection
•Con
-Research evidence says tobacco is unhealthful
-Tobacco advertising is inherently misleading
What are the pros and cons of the social concern: political advertising - CORRECT
ANSWER✔✔•Pro
-Political ads attract votes
-Political ads create enthusiasm
-Political ads encourage people to vote
Correct Answers
What is "spin doctoring" in the public relations context? - CORRECT ANSWER✔✔-What people
think PR people do by making even the worst situations positive for the client
-A public relations agent who works for a company, celebrity or politician and he interacts with
the pubic and the media so that event and news gets interpreted in a certain way
What is "bait and switch" in the context of sales promotion? - CORRECT ANSWER✔✔-Against
the law! When markets promote selling a product for a reduced piece and by the time someone
asks for it, they say it is gone; must specify low quality or rain check
-When a company offers consumers an appealing deal and then changes the deal when
consumers make direct inquiries.
What is an example of "bait and switch"? - CORRECT ANSWER✔✔-One bait and switch
technique that retailers use is to offer a free accessory with a popular product to drive foot
traffic to the store. For example, a retail store may offer a free ink cartridge for each printer sold
while supplies of the cartridge last. But the supplies are limited and are gone by the time a
majority of the consumers arrive at the store.
What are the elements in the FTC's definition of deception? - CORRECT ANSWER✔✔-FTC
Bureau of Consumer Protection
•Advertising Practices focus areas
~Food
~OTC drugs
~Dietary supplements
~Alcohol
~High-tech products
, ~Internet
What are the pros and cons of the social concern: advertising to children - CORRECT
ANSWER✔✔•Pro
-Ads teach kids to be thoughtful consumers
-Saying "materialism" is necessarily bad is a value judgment
-Adults make poor purchasing decisions, too
-Because of kids' Internet savvy, they have more info than ever before, more than most adults
•Con
-Kids don't understand the intent of ads
-Younger children pay the most attention to ads
-Ads encourage kids to eat junk food and sugared drinks
-Ads promote materialism and defining self by products
What are the pros and cons of the social concern: tobacco advertising - CORRECT
ANSWER✔✔•Pro
-Tobacco is a lawful product
-Ads have First Amendment protection
•Con
-Research evidence says tobacco is unhealthful
-Tobacco advertising is inherently misleading
What are the pros and cons of the social concern: political advertising - CORRECT
ANSWER✔✔•Pro
-Political ads attract votes
-Political ads create enthusiasm
-Political ads encourage people to vote
