ISC 325 Exam With 100% Correct
Answers
Describe Maslow's Hierarchy of Needs by identifying and defining each need in the hierarchy.
Why is understanding this hierarchy relevant to ISC? Please provide ISC examples of targeting
each need. Could you target more than one need with the same promotional message? Please
explain through an example, if you believe this could be the case and if so, the reason for doing
it. Finally, how can ISC specialists identify target needs? - CORRECT ANSWER✔✔Maslow's
Hierarchy (bottom to top): 1. Physiological (breathing, food, water, and shelter) 2. Safety and
Security (health, employment, property, family, and social ability). 3. Love and Belonging
(friendship, family, intimacy, and sense of connection). 4. Self-Esteem (confidence, achievement,
respect of others, need to be unique). 5. Self-actualization (morality, creativity, spontaneity, etc).
Understanding this hierarchy is relevant to ISC because it lets specialists know where to target
certain products to reach their audience. Use the Gatorade example from the PWPT slides.
Why are some links in an associative network weak, whereas others are strong? What is attitude
accessibility and how does accessibility influence the strength of the nodes/links in associative
networks? How can an ISC specialist influence the associative networks of consumers? -
CORRECT ANSWER✔✔Some links are not regular connected, such as McDonalds and grease.
Meanwhile, the link between McDonalds and Fast Food has a strong connection due to
promotion. The more these links are promoted together, the stronger the link. An ISC specialist
can influence the associative network of customers based on the frequency in which the
product is promoted in conjunction with this link. Attitude accessibility is how quickly an
attitude comes to mind/is produced when prompted by an advertisement, business, or link.
Explain the workings of the MODE model. What does the acronym stand for? What are the two
processingmodes? How does each processing mode work? What are the outcomes in each
mode? Through ISCexample(s), please explain how an ISC specialist could use the understanding
of the MODE model forstrategic benefit. - CORRECT ANSWER✔✔M: Motivation O: Opportunity
DE: Determinance/Determination. 2 Processing Modes: Spontaneous and Deliberate.
Motivation and opportunity must be high for deliberate processing (ex: getting a puppy).
Motivation and opportunity must be low for spontaneous processing. Same route if opportunity
is high/motivation is low. Same route if motivation is high/opportunity is low. ISC Example: a.
Answers
Describe Maslow's Hierarchy of Needs by identifying and defining each need in the hierarchy.
Why is understanding this hierarchy relevant to ISC? Please provide ISC examples of targeting
each need. Could you target more than one need with the same promotional message? Please
explain through an example, if you believe this could be the case and if so, the reason for doing
it. Finally, how can ISC specialists identify target needs? - CORRECT ANSWER✔✔Maslow's
Hierarchy (bottom to top): 1. Physiological (breathing, food, water, and shelter) 2. Safety and
Security (health, employment, property, family, and social ability). 3. Love and Belonging
(friendship, family, intimacy, and sense of connection). 4. Self-Esteem (confidence, achievement,
respect of others, need to be unique). 5. Self-actualization (morality, creativity, spontaneity, etc).
Understanding this hierarchy is relevant to ISC because it lets specialists know where to target
certain products to reach their audience. Use the Gatorade example from the PWPT slides.
Why are some links in an associative network weak, whereas others are strong? What is attitude
accessibility and how does accessibility influence the strength of the nodes/links in associative
networks? How can an ISC specialist influence the associative networks of consumers? -
CORRECT ANSWER✔✔Some links are not regular connected, such as McDonalds and grease.
Meanwhile, the link between McDonalds and Fast Food has a strong connection due to
promotion. The more these links are promoted together, the stronger the link. An ISC specialist
can influence the associative network of customers based on the frequency in which the
product is promoted in conjunction with this link. Attitude accessibility is how quickly an
attitude comes to mind/is produced when prompted by an advertisement, business, or link.
Explain the workings of the MODE model. What does the acronym stand for? What are the two
processingmodes? How does each processing mode work? What are the outcomes in each
mode? Through ISCexample(s), please explain how an ISC specialist could use the understanding
of the MODE model forstrategic benefit. - CORRECT ANSWER✔✔M: Motivation O: Opportunity
DE: Determinance/Determination. 2 Processing Modes: Spontaneous and Deliberate.
Motivation and opportunity must be high for deliberate processing (ex: getting a puppy).
Motivation and opportunity must be low for spontaneous processing. Same route if opportunity
is high/motivation is low. Same route if motivation is high/opportunity is low. ISC Example: a.
