ISC Exam 2025 With 100% Correct
Answers
What is ISC? - CORRECT ANSWER✔✔ISC stands for Integrated Strategic Communication.
Integrated meaning different forms working together and complimenting each other. Strategic
meaning it is based on research, planning, and goals. Lastly, communication meaning working
towards effectively conveying ideas.
What is the communication model? - CORRECT ANSWER✔✔The communication model is as
follows:
Source -> encoding -> channel -> decoding -> receiver (looping back to source as feedback and
don't forget context).
In ISC, what is encoding? Decoding? - CORRECT ANSWER✔✔Encoding is when the source of the
communication puts together their intended message. It can be defined as transforming an
abstract idea into a communicable message.
Decoding is when the receiver of the message views or hears the message, and then in turn
interprets the message and comes to a conclusion or understanding about what the source is
trying to say / promote.
Know the three (3) basic possible strategies. - CORRECT ANSWER✔✔Cost leadership,
differentiation, and focus.
Know the questions related to opportunity analysis and competitive analysis. - CORRECT
ANSWER✔✔Opportunity analysis:
1.) What marketplace trends can we take advantage of?
2.) What new openings might exist?
, Competitive analysis:
1.) Who / what is our primary competitor?
2.) What key advantage do we offer over our competitor(s)? (Attributes, benefits, and / or
perceptual differences.)
Know the typical bases for market segmentation. - CORRECT ANSWER✔✔Demographics
Psychographics
Generations
Geographics
Geodemographics
Benefits
Usage
Behavior
Know why behavioral segmentation is preferable. - CORRECT ANSWER✔✔Behavior is what
we're trying to influence in customers. Behavior should be the starting point of market research.
How people behave is more important than what attitudes they hold or what they claim matters
to them.
Know the positioning approaches. - CORRECT ANSWER✔✔Positioning is fitting the brand to the
chosen market audience.
- Product attributes
- Competitors
- Use / application
- Price and quality relationship
- Product user
- Product class (Us VERSUS Them)
- Cultural symbols (Societal or Cultural Norms)
Answers
What is ISC? - CORRECT ANSWER✔✔ISC stands for Integrated Strategic Communication.
Integrated meaning different forms working together and complimenting each other. Strategic
meaning it is based on research, planning, and goals. Lastly, communication meaning working
towards effectively conveying ideas.
What is the communication model? - CORRECT ANSWER✔✔The communication model is as
follows:
Source -> encoding -> channel -> decoding -> receiver (looping back to source as feedback and
don't forget context).
In ISC, what is encoding? Decoding? - CORRECT ANSWER✔✔Encoding is when the source of the
communication puts together their intended message. It can be defined as transforming an
abstract idea into a communicable message.
Decoding is when the receiver of the message views or hears the message, and then in turn
interprets the message and comes to a conclusion or understanding about what the source is
trying to say / promote.
Know the three (3) basic possible strategies. - CORRECT ANSWER✔✔Cost leadership,
differentiation, and focus.
Know the questions related to opportunity analysis and competitive analysis. - CORRECT
ANSWER✔✔Opportunity analysis:
1.) What marketplace trends can we take advantage of?
2.) What new openings might exist?
, Competitive analysis:
1.) Who / what is our primary competitor?
2.) What key advantage do we offer over our competitor(s)? (Attributes, benefits, and / or
perceptual differences.)
Know the typical bases for market segmentation. - CORRECT ANSWER✔✔Demographics
Psychographics
Generations
Geographics
Geodemographics
Benefits
Usage
Behavior
Know why behavioral segmentation is preferable. - CORRECT ANSWER✔✔Behavior is what
we're trying to influence in customers. Behavior should be the starting point of market research.
How people behave is more important than what attitudes they hold or what they claim matters
to them.
Know the positioning approaches. - CORRECT ANSWER✔✔Positioning is fitting the brand to the
chosen market audience.
- Product attributes
- Competitors
- Use / application
- Price and quality relationship
- Product user
- Product class (Us VERSUS Them)
- Cultural symbols (Societal or Cultural Norms)
