ISC Exam 2025 With 100% Correct Answers

ISC Exam 2025 With 100% Correct
Answers

ADVERTISING- Informational/Rational Appeals - CORRECT ANSWER✔✔Feature appeal

Competitive advantage appeal

Favorable price appeal

News appeal

Product/service popularity appeal



ADVERTISING- Appeals and Executions - CORRECT ANSWER✔✔Executions- The way the
advertising appeal is presented



Appeals-The approach you use to get the consumer's attention and influence his/her feelings



ADVERTISING- Advertising Execution Types - CORRECT ANSWER✔✔Straight sell/factual message

Scientific/technical evidence

Demonstration

Comparison

Testimonial

Slice of life

Animation/ Personality symbol

Fantasy

Dramatization

Humor

Combinations

, Demonstration:

HTTP://WWW.YOUTUBE.COM/WATCH?V=OCXBLQTMQJS

Comparison:

HTTP://WWW.YOUTUBE.COM/WATCH?V=ZBM0EUJQKQC



ADVERTISING- 5 Questions for Creative Evaluation - CORRECT ANSWER✔✔Does the ad fit the
brand's marketing and communications objectives?

Does the ad fit the strategy?

Is the ad appropriate for the target audience?

Is the ad clear and convincing?

Does the execution overwhelm the message?



SALES PROMOTION-Goals of Consumer Sales - CORRECT ANSWER✔✔Trial

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Purchase continuity



SALES PROMOTION-Techniques of Consumer Sales - CORRECT ANSWER✔✔Coupons

- FSIs (89.7%)

- In-store (4.1%)

- Mail (2%)

- In-ad (1.8%)

- On-pack (1%)

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