Correct Answers
4Ps - CORRECT ANSWER✔✔product, place, price, promotion
AAAA - CORRECT ANSWER✔✔American Association of Advertising Agencies
AAF - CORRECT ANSWER✔✔American Advertising Federation
AOR - CORRECT ANSWER✔✔Agency of Record
AIDA - CORRECT ANSWER✔✔Attention, Interest, Desire, Action
B2B - CORRECT ANSWER✔✔business to business
B2C - CORRECT ANSWER✔✔business to consumer
BDI - CORRECT ANSWER✔✔brand development index
CDI - CORRECT ANSWER✔✔category development index
CFP - CORRECT ANSWER✔✔Certified Financial Planner
CPA - CORRECT ANSWER✔✔cost per action
CPM - CORRECT ANSWER✔✔cost per thousand
, CPC - CORRECT ANSWER✔✔cost per click
CPC - CORRECT ANSWER✔✔cost per contact
CRM - CORRECT ANSWER✔✔customer relationship management
DMA - CORRECT ANSWER✔✔Designated Marketing Area
DMP - CORRECT ANSWER✔✔Data Management Platform
FTC - CORRECT ANSWER✔✔Federal Trade Commission
FCC - CORRECT ANSWER✔✔Federal Communications Commission
FSI - CORRECT ANSWER✔✔Free Standing Insert
GRP - CORRECT ANSWER✔✔gross rating points
ISP - CORRECT ANSWER✔✔Internet Service Provider
KPI - CORRECT ANSWER✔✔Key Performance Indicator
LBM - CORRECT ANSWER✔✔location-based marketing
LTV - CORRECT ANSWER✔✔lifetime value