UKY ISC 100 Midterm Exam 2025 With
100% Correct Answers
What are the 4 P's of Marketing? - CORRECT ANSWER✔✔Product, Price, Place, Promotion
Creativity - CORRECT ANSWER✔✔Combining old to create new in a way no one else has
Blocks to Creativity - CORRECT ANSWER✔✔- peer judgement
- all work no play
- to err is to wrong
- avoiding ambiguity
- there is a "right" answer
- resistance to change
- stopping at the first decent idea
- cultural blocks
- I'm not creative (mindset)
Barriers to Creativity
(According to David & Tom Kelly) - CORRECT ANSWER✔✔+ Fear of the messy unknown
+ Fear of being judged
+ Fear of the first step
+ Fear of losing control
= The Comfort Zone
Positives of The Comfort Zone - CORRECT ANSWER✔✔- provides a state of mental security
, - regular (average) happiness
- low anxiety
- reduces stress
(But it's NOT where the magic happens)
Who are Yerks-Dodson? - CORRECT ANSWER✔✔Researchers who put mice into a maze for an
experiment & found that certain levels of stress altered their performances
Yerks-Dodson Law - CORRECT ANSWER✔✔Optimal stress = Optimal performance
Positives of the Yerks-Dodson Sweet Spot - CORRECT ANSWER✔✔- more productive
- easier to deal with unexpected changes
- easier to push future boundaries
- easier to brainstorm & harness creativity
Getting out of your comfort zone is... - CORRECT ANSWER✔✔Good but Hard.
Hard but Important.
What do the Greatest Creative Thinkers do? - CORRECT ANSWER✔✔- think fluently
- have an intense childlike curiosity (ask questions)
- break ingrained habits
- connect the unconnected
- stretch to find connections others miss
What makes up the Visual Communication Language? - CORRECT ANSWER✔✔The Elements of
Design as the Words
100% Correct Answers
What are the 4 P's of Marketing? - CORRECT ANSWER✔✔Product, Price, Place, Promotion
Creativity - CORRECT ANSWER✔✔Combining old to create new in a way no one else has
Blocks to Creativity - CORRECT ANSWER✔✔- peer judgement
- all work no play
- to err is to wrong
- avoiding ambiguity
- there is a "right" answer
- resistance to change
- stopping at the first decent idea
- cultural blocks
- I'm not creative (mindset)
Barriers to Creativity
(According to David & Tom Kelly) - CORRECT ANSWER✔✔+ Fear of the messy unknown
+ Fear of being judged
+ Fear of the first step
+ Fear of losing control
= The Comfort Zone
Positives of The Comfort Zone - CORRECT ANSWER✔✔- provides a state of mental security
, - regular (average) happiness
- low anxiety
- reduces stress
(But it's NOT where the magic happens)
Who are Yerks-Dodson? - CORRECT ANSWER✔✔Researchers who put mice into a maze for an
experiment & found that certain levels of stress altered their performances
Yerks-Dodson Law - CORRECT ANSWER✔✔Optimal stress = Optimal performance
Positives of the Yerks-Dodson Sweet Spot - CORRECT ANSWER✔✔- more productive
- easier to deal with unexpected changes
- easier to push future boundaries
- easier to brainstorm & harness creativity
Getting out of your comfort zone is... - CORRECT ANSWER✔✔Good but Hard.
Hard but Important.
What do the Greatest Creative Thinkers do? - CORRECT ANSWER✔✔- think fluently
- have an intense childlike curiosity (ask questions)
- break ingrained habits
- connect the unconnected
- stretch to find connections others miss
What makes up the Visual Communication Language? - CORRECT ANSWER✔✔The Elements of
Design as the Words
