ISC 161- Exam 2025 With 100%
Correct Answers
Brand - CORRECT ANSWER✔✔A name, term, design, symbol or other feature that distinguishes
one seller's product from the others.
Various attributes that comprise a Brand: - CORRECT ANSWER✔✔1.Name
2.Price
3.Reputation
4.Packaging
5.History
6. Way it's advertised
Brand Identity - CORRECT ANSWER✔✔Outward expression of a brand
Brand Image - CORRECT ANSWER✔✔The Impression consumers have about a particular brand.
Brand Promise - CORRECT ANSWER✔✔The statement that you make to customers who
identifies what they should expect for all interactions with your people, products, services, and
company.
Brand Essene - CORRECT ANSWER✔✔Expressed in the simplest form, most single minded
terms.
Positioning Statement - CORRECT ANSWER✔✔Similar to mission, but also considers customers
and competition
, Brand Familiarity Ladder - CORRECT ANSWER✔✔Non-Recognition
Recognition
Acceptance
Preference
Insistence
Advertising - CORRECT ANSWER✔✔Used to promote or sell something, usually a business
product or service, all in the service of building a brand.
7 Advertising Strategies - CORRECT ANSWER✔✔1.Generic
2.Preemptive
3.Unique Selling Proposition
4.Brand Image
5.Positioning
6.Resonance
7.Affective
Generic - CORRECT ANSWER✔✔Straight product claim, no assertion of authority
Preemptive - CORRECT ANSWER✔✔Generic claim with assertion of superiority
Unique Selling Proposition - CORRECT ANSWER✔✔Superiority claim based on an unique
physical feature or benefit
Brand Image - CORRECT ANSWER✔✔Claim based on psychological differentiation
Correct Answers
Brand - CORRECT ANSWER✔✔A name, term, design, symbol or other feature that distinguishes
one seller's product from the others.
Various attributes that comprise a Brand: - CORRECT ANSWER✔✔1.Name
2.Price
3.Reputation
4.Packaging
5.History
6. Way it's advertised
Brand Identity - CORRECT ANSWER✔✔Outward expression of a brand
Brand Image - CORRECT ANSWER✔✔The Impression consumers have about a particular brand.
Brand Promise - CORRECT ANSWER✔✔The statement that you make to customers who
identifies what they should expect for all interactions with your people, products, services, and
company.
Brand Essene - CORRECT ANSWER✔✔Expressed in the simplest form, most single minded
terms.
Positioning Statement - CORRECT ANSWER✔✔Similar to mission, but also considers customers
and competition
, Brand Familiarity Ladder - CORRECT ANSWER✔✔Non-Recognition
Recognition
Acceptance
Preference
Insistence
Advertising - CORRECT ANSWER✔✔Used to promote or sell something, usually a business
product or service, all in the service of building a brand.
7 Advertising Strategies - CORRECT ANSWER✔✔1.Generic
2.Preemptive
3.Unique Selling Proposition
4.Brand Image
5.Positioning
6.Resonance
7.Affective
Generic - CORRECT ANSWER✔✔Straight product claim, no assertion of authority
Preemptive - CORRECT ANSWER✔✔Generic claim with assertion of superiority
Unique Selling Proposition - CORRECT ANSWER✔✔Superiority claim based on an unique
physical feature or benefit
Brand Image - CORRECT ANSWER✔✔Claim based on psychological differentiation
