ISC 161 Exam 2025 With 100% Correct Answers

ISC 161 Exam 2025 With 100% Correct
Answers

What are the 4 models of Public Relations? - CORRECT ANSWER✔✔1) Press agentry

2) Public information model

3) Two-way asymmetrical model (Persuasion)

4) Two-way symmetrical model (Mediation)



Explain the Press Agentry model of Public Relations - CORRECT ANSWER✔✔Based on
organization and its publicity



Explain the Public information model of Public Relations - CORRECT ANSWER✔✔Focuses on
getting information out about a company



(Popular during both World Wars)



Explain the Two Way asymmetrical model - CORRECT ANSWER✔✔focused on persuasion with
some audience feedback



Explain the Two way symmetrical model - CORRECT ANSWER✔✔focused on mediation, but
more

feedback/conversation with audience



What is PR? - CORRECT ANSWER✔✔involves all of a firm's communications with its publics

, What is Marketing PR? - CORRECT ANSWER✔✔Activities in support of selling a product or
service



(both PR and Marketing PR are internal and external)



What are the strengths of marketing PR? - CORRECT ANSWER✔✔- *Objectivity

- *Credibility/believability

-Cost-effective

- Highly targeted

-Breaks through clutter

-Reaches consumers who might ignore advertising



What are the weaknesses of marketing PR? - CORRECT ANSWER✔✔-Lack of control

-Can be hard to integrate

-Have to go through gatekeepers

-Hard to measure effectiveness



Who gets the most sponsorships? - CORRECT ANSWER✔✔sports



What are the 5 ethical perspectives in PR? - CORRECT ANSWER✔✔1) Utilitarian

2) Rights

3) Fairness

4) Common good

5) Virtue



Explain the Utilitarian ethical perspective in PR - CORRECT ANSWER✔✔consequences of actions
and policies on those affected; focus on maximizing good and minimizing bad