Answers
Institutions - CORRECT ANSWER✔✔The rules according to which social life is carried on
Examples of institutions - CORRECT ANSWER✔✔Media, industry, language, law
Ideas - CORRECT ANSWER✔✔The implicit assumptions that are shared in some fundamental
way to the members of a society, hence shape its institutions
3 ideas in ISC - CORRECT ANSWER✔✔Traditionalism, authoritarianism, classical liberalism
Traditional societies - CORRECT ANSWER✔✔Events and customs accepted as they are; higher
power or fate controls destiny; individuals perform roles determined by higher powers or
ancestors; economic structure handed down; deviation threatens keepers of tradition
All societies have _________ - CORRECT ANSWER✔✔Traditions
Examples of traditional aspects of society - CORRECT ANSWER✔✔Family rituals, weddings,
funerals, holidays, birthdays
Traditionalism can be found in ISC contents such as: - CORRECT ANSWER✔✔gender role,
holiday recipe
Traditional societies are under attack though because: - CORRECT ANSWER✔✔Hard to be
isolated, globalization of culture, new technologies
, Traditional societies vs. ISC - CORRECT ANSWER✔✔There is a conflict between them...
Traditions need continuity, but ISC is based on change (brands, habits, lifestyles)
Authoritarianism - CORRECT ANSWER✔✔Top-down structure; society is best controlled by the
few; the most-utilized system
MC stands for - CORRECT ANSWER✔✔Marketing Communication
Authoritarianism & MC (The role of ISC...) - CORRECT ANSWER✔✔Reinforce thinking and action;
sell the party line; offer incentives to buy government products
Classical Liberalism - CORRECT ANSWER✔✔Individual is sovereign; freedom from coercion; a
revolutionary idea; what's produced depends on what individuals want to buy; the work gets
done when it is economically important; the market is sovereign
Girvetz said "Classical liberalism was crucial to ______ society" - CORRECT ANSWER✔✔Western
Elements of Classical Liberalism - CORRECT ANSWER✔✔Egoism, Intellectualism, Quietism,
Atomism
Egosim (CL) - CORRECT ANSWER✔✔Individuals are self-seeking by nature; all actions are
motivated by self-interest; no moral judgements needed
Intellectualism (CL) - CORRECT ANSWER✔✔Individuals are rational; individuals are deliberate
and calculating; consequences influence decisions; the basis for economic man, public
education, and advertising
Quietism (CL) - CORRECT ANSWER✔✔Energy is only expended is there's a promise of a reward;
social theory mirrors scientific theories; people pursue activities for their own interest; no
stimulus, no action