ISC UKY EXAM 2025 WITH 100%
CORRECT ANSWERS
What are the typical bases for marketing segmentation? - CORRECT ANSWER✔✔Demographics,
psychographics, geographics, geodemographics, generations, benefits, usage, and behavior.
Why is the behaviorable segmentation preferable? - CORRECT ANSWER✔✔it is what we are
trying to influence so it should be the starting point, how people behave is more important than
what attitudes they hold or what they claim matters to them, 80/20 rule.
What are the positioning approaches? - CORRECT ANSWER✔✔Product attributes, competitors,
use/application, price/quality realtionship, product user, product class, cultural symbols.
What are the basic forms of ISC? - CORRECT ANSWER✔✔Product decisions, pricing decisions,
communication decisions.
What are the reasons to use an outside agency? - CORRECT ANSWER✔✔Clients, agencies, the
media, suppliers.
What are the functions of a full service agency? - CORRECT ANSWER✔✔Account services,
research, media, creative, management/finance.
What are the 4 basic types of primary research and what is each used for? - CORRECT
ANSWER✔✔Observation, focus groups, surveys, experiments.
What are the steps in the consumer decision- making proccess and what happens at each step?
- CORRECT ANSWER✔✔Problem recognition and motivation, information
CORRECT ANSWERS
What are the typical bases for marketing segmentation? - CORRECT ANSWER✔✔Demographics,
psychographics, geographics, geodemographics, generations, benefits, usage, and behavior.
Why is the behaviorable segmentation preferable? - CORRECT ANSWER✔✔it is what we are
trying to influence so it should be the starting point, how people behave is more important than
what attitudes they hold or what they claim matters to them, 80/20 rule.
What are the positioning approaches? - CORRECT ANSWER✔✔Product attributes, competitors,
use/application, price/quality realtionship, product user, product class, cultural symbols.
What are the basic forms of ISC? - CORRECT ANSWER✔✔Product decisions, pricing decisions,
communication decisions.
What are the reasons to use an outside agency? - CORRECT ANSWER✔✔Clients, agencies, the
media, suppliers.
What are the functions of a full service agency? - CORRECT ANSWER✔✔Account services,
research, media, creative, management/finance.
What are the 4 basic types of primary research and what is each used for? - CORRECT
ANSWER✔✔Observation, focus groups, surveys, experiments.
What are the steps in the consumer decision- making proccess and what happens at each step?
- CORRECT ANSWER✔✔Problem recognition and motivation, information
