ISC 161 Exam 2025 With 100% Correct
Answers
What are the major types of sponsored events? - CORRECT ANSWER✔✔Sports, entertainment,
causes, arts, festivals, fairs annual events, Associations, and membership organizations
Considerations for choosing an event or sponsorship related to positioning and image, audience
reach, and appeal - CORRECT ANSWER✔✔Is it logical/believabe brand link, consistency with
company mage, fit with brand's key point of difference
Right target, acceptable reach and frequency, fit target's values/lifestyle
What are the elements of the IMPACT system? - CORRECT ANSWER✔✔Investigate
Meet
Probe
Apply
Convince
Tie it up[
Know the different ethical perspectives - CORRECT ANSWER✔✔Utilitarian, Rights, Fairness,
Common Good, Virtue
What is the Utilitarian perspective? - CORRECT ANSWER✔✔Make decisions based on the
consequences of actions/policiess on those affected
What is the Rights perspective? - CORRECT ANSWER✔✔Based on people's civil, political and
economic rights
, What is the fairness perspective? - CORRECT ANSWER✔✔Fairness=consistency of treatment
What is the common good perspective? - CORRECT ANSWER✔✔Individual good derives from
common good
What is the virtue perspective? - CORRECT ANSWER✔✔Emphasis on virtues such as honesty,
courage, faithfulness, inetgrity
How does the FTC define deception? - CORRECT ANSWER✔✔Representation, omission, or
practice likely to mislead the consumer
Reasonable man element
Must be "material"
What is the market power view in regards to advertising's effect on the economy? - CORRECT
ANSWER✔✔Negtaive view
Advertising changes tastes, creates brand loyalty, causes higher prices, deters new entries, and
leads to more concentrated markets
What is the Market Information view in regards to advertising's effect on the economy? -
CORRECT ANSWER✔✔Positive view
Advertising conveys information, causes lower prices, products are higher quality, and facilitates
market entry
Describe percentage of sales as a budgeting technique - CORRECT ANSWER✔✔Most widely
used budgeting method
Budget is a percentage of the last year's sales or projected sales for the next year
Answers
What are the major types of sponsored events? - CORRECT ANSWER✔✔Sports, entertainment,
causes, arts, festivals, fairs annual events, Associations, and membership organizations
Considerations for choosing an event or sponsorship related to positioning and image, audience
reach, and appeal - CORRECT ANSWER✔✔Is it logical/believabe brand link, consistency with
company mage, fit with brand's key point of difference
Right target, acceptable reach and frequency, fit target's values/lifestyle
What are the elements of the IMPACT system? - CORRECT ANSWER✔✔Investigate
Meet
Probe
Apply
Convince
Tie it up[
Know the different ethical perspectives - CORRECT ANSWER✔✔Utilitarian, Rights, Fairness,
Common Good, Virtue
What is the Utilitarian perspective? - CORRECT ANSWER✔✔Make decisions based on the
consequences of actions/policiess on those affected
What is the Rights perspective? - CORRECT ANSWER✔✔Based on people's civil, political and
economic rights
, What is the fairness perspective? - CORRECT ANSWER✔✔Fairness=consistency of treatment
What is the common good perspective? - CORRECT ANSWER✔✔Individual good derives from
common good
What is the virtue perspective? - CORRECT ANSWER✔✔Emphasis on virtues such as honesty,
courage, faithfulness, inetgrity
How does the FTC define deception? - CORRECT ANSWER✔✔Representation, omission, or
practice likely to mislead the consumer
Reasonable man element
Must be "material"
What is the market power view in regards to advertising's effect on the economy? - CORRECT
ANSWER✔✔Negtaive view
Advertising changes tastes, creates brand loyalty, causes higher prices, deters new entries, and
leads to more concentrated markets
What is the Market Information view in regards to advertising's effect on the economy? -
CORRECT ANSWER✔✔Positive view
Advertising conveys information, causes lower prices, products are higher quality, and facilitates
market entry
Describe percentage of sales as a budgeting technique - CORRECT ANSWER✔✔Most widely
used budgeting method
Budget is a percentage of the last year's sales or projected sales for the next year
