ISC 161 Study Exam (Chapter 12/14)
With 100% Correct Answers
Role and value of newspapers and magazines - CORRECT ANSWER✔✔"Magazines and
newspapers have been advertising media for more than two centuries; for many years, they
were the only major media available to advertisers. "
" But despite the competition from the broadcast media, newspapers and magazines remained
important media vehicles to both consumers and advertisers.
Thousands of magazines are published in the United States and throughout the world. They
appeal to nearly every specific consumer interest and lifestyle, as well as to thousands of
businesses and occupations. By becoming a highly specialized medium that reaches specific
target audiences, the magazine industry has prospered. Newspapers are still one of the primary
advertising media in terms of both ad revenue and number of advertisers. They are particularly
important as a local advertising medium for hundreds of thousands of retail businesses and are
often used by large national advertisers as well."
high involvement media - CORRECT ANSWER✔✔- Newspapers and magazines
media that allows the presentation of detailed information that can be processed at the
reader's own pace
--> not intrusive like radio & TV ads
--> generally require some sort of effort on the part of the reader for the advertising message to
have an impact
Medium in which companies advertise - CORRECT ANSWER✔✔More companies advertise in
magazines than any other medium
consumer magazines - CORRECT ANSWER✔✔- Bought by general public for information.
* Categories—Sports, lifestyle, travel, etc.
* Distribution—Subscription, circulation, and store distribution.
, - Frequency—Weekly, monthly, and bimonthly.
* Special-interest magazines reach target audience with little wasted coverage or circulation.
Business and healthcare magazines - CORRECT ANSWER✔✔1. Magazines directed at specific
professional groups, such as National Law Review for lawyers and Architectural Forum for
architects.
2. Industrial magazines directed at businesspeople in various manufacturing and production
industries—for example, Automotive News, Chemical Week, and Industrial Engineer.
3. Trade magazines targeted to wholesalers, dealers, distributors, and retailers, among them
Progressive Grocer, Drug Store News, Women's Wear Daily, and Restaurant Business.
4. General business magazines aimed at executives in all areas of business, such as Forbes,
Fortune, and Bloomberg Businessweek. (General business publications are also included in
SRDS's consumer publications edition.)
5. "Health care publications targeted to various areas including dental, medical and surgical,
nursing, biotechnological sciences, hospital administration, veterinary medicine, and dentistry.
Examples include Modern Healthcare, Veterinary Practice News, and Dentistry Today."
advantages of ads in magazines - CORRECT ANSWER✔✔"Magazines have a number of
characteristics that make them attractive as an advertising medium. Strengths of magazines
include their selectivity, excellent reproduction quality, creative flexibility, permanence, prestige,
readers' high receptivity and involvement, and services they offer to advertisers."
* Selectivity: Ability to reach a specific target audience.
- Interests.
* Demographic selectivity.
* Editorial content.
With 100% Correct Answers
Role and value of newspapers and magazines - CORRECT ANSWER✔✔"Magazines and
newspapers have been advertising media for more than two centuries; for many years, they
were the only major media available to advertisers. "
" But despite the competition from the broadcast media, newspapers and magazines remained
important media vehicles to both consumers and advertisers.
Thousands of magazines are published in the United States and throughout the world. They
appeal to nearly every specific consumer interest and lifestyle, as well as to thousands of
businesses and occupations. By becoming a highly specialized medium that reaches specific
target audiences, the magazine industry has prospered. Newspapers are still one of the primary
advertising media in terms of both ad revenue and number of advertisers. They are particularly
important as a local advertising medium for hundreds of thousands of retail businesses and are
often used by large national advertisers as well."
high involvement media - CORRECT ANSWER✔✔- Newspapers and magazines
media that allows the presentation of detailed information that can be processed at the
reader's own pace
--> not intrusive like radio & TV ads
--> generally require some sort of effort on the part of the reader for the advertising message to
have an impact
Medium in which companies advertise - CORRECT ANSWER✔✔More companies advertise in
magazines than any other medium
consumer magazines - CORRECT ANSWER✔✔- Bought by general public for information.
* Categories—Sports, lifestyle, travel, etc.
* Distribution—Subscription, circulation, and store distribution.
, - Frequency—Weekly, monthly, and bimonthly.
* Special-interest magazines reach target audience with little wasted coverage or circulation.
Business and healthcare magazines - CORRECT ANSWER✔✔1. Magazines directed at specific
professional groups, such as National Law Review for lawyers and Architectural Forum for
architects.
2. Industrial magazines directed at businesspeople in various manufacturing and production
industries—for example, Automotive News, Chemical Week, and Industrial Engineer.
3. Trade magazines targeted to wholesalers, dealers, distributors, and retailers, among them
Progressive Grocer, Drug Store News, Women's Wear Daily, and Restaurant Business.
4. General business magazines aimed at executives in all areas of business, such as Forbes,
Fortune, and Bloomberg Businessweek. (General business publications are also included in
SRDS's consumer publications edition.)
5. "Health care publications targeted to various areas including dental, medical and surgical,
nursing, biotechnological sciences, hospital administration, veterinary medicine, and dentistry.
Examples include Modern Healthcare, Veterinary Practice News, and Dentistry Today."
advantages of ads in magazines - CORRECT ANSWER✔✔"Magazines have a number of
characteristics that make them attractive as an advertising medium. Strengths of magazines
include their selectivity, excellent reproduction quality, creative flexibility, permanence, prestige,
readers' high receptivity and involvement, and services they offer to advertisers."
* Selectivity: Ability to reach a specific target audience.
- Interests.
* Demographic selectivity.
* Editorial content.
