ISC 261 UKY Final Exam 2025 With
100% Correct Answers
What is PR? - CORRECT ANSWER✔✔Providing a mutually beneficial relationship with the public
What does PR do? - CORRECT ANSWER✔✔1. Builds credibility
2. Builds and protects reputations
3. Enhances knowledge and understanding
4. Supports a business strategy
4-Step process in a successful PR program - CORRECT ANSWER✔✔1. Research
2. Planning
3. Action/Communication
4. Evaluation
Audience - CORRECT ANSWER✔✔Those an organization seeks to reach because they have a
stake in the company
EX: consumers, employees, investors
Influencers - CORRECT ANSWER✔✔o Serve as gatekeepers
o Interrupt, channeling, or filtering an org's messages to its audience
Publicity - CORRECT ANSWER✔✔o Publication/broadcast of news/info about an organization for
which time/space is not purchased
, Ex: contests, social media, public stunts
Inverted pyramid - CORRECT ANSWER✔✔o Main facts
o More detail
o Quote
o More detail
o Quote
o Additions comment
o Optional bio
Buried quote - CORRECT ANSWER✔✔Instead of a direct quote standing alone, it's in the middle
of the paragraph
3 Characteristics of news releases - CORRECT ANSWER✔✔1. Convey newsworthy info
2. Written as read-to-publish article
3. Provide ideas and facts for journalist's stories
3 Types of news releases - CORRECT ANSWER✔✔1. Announcement
2. Feature story
3. Hybrid story
7 Common problems with news releases - CORRECT ANSWER✔✔1. Burying the news inside the
release
2. Contains hyperbole or excessive adjectives
3. Comes across as promotional ad
4. Wordy language
100% Correct Answers
What is PR? - CORRECT ANSWER✔✔Providing a mutually beneficial relationship with the public
What does PR do? - CORRECT ANSWER✔✔1. Builds credibility
2. Builds and protects reputations
3. Enhances knowledge and understanding
4. Supports a business strategy
4-Step process in a successful PR program - CORRECT ANSWER✔✔1. Research
2. Planning
3. Action/Communication
4. Evaluation
Audience - CORRECT ANSWER✔✔Those an organization seeks to reach because they have a
stake in the company
EX: consumers, employees, investors
Influencers - CORRECT ANSWER✔✔o Serve as gatekeepers
o Interrupt, channeling, or filtering an org's messages to its audience
Publicity - CORRECT ANSWER✔✔o Publication/broadcast of news/info about an organization for
which time/space is not purchased
, Ex: contests, social media, public stunts
Inverted pyramid - CORRECT ANSWER✔✔o Main facts
o More detail
o Quote
o More detail
o Quote
o Additions comment
o Optional bio
Buried quote - CORRECT ANSWER✔✔Instead of a direct quote standing alone, it's in the middle
of the paragraph
3 Characteristics of news releases - CORRECT ANSWER✔✔1. Convey newsworthy info
2. Written as read-to-publish article
3. Provide ideas and facts for journalist's stories
3 Types of news releases - CORRECT ANSWER✔✔1. Announcement
2. Feature story
3. Hybrid story
7 Common problems with news releases - CORRECT ANSWER✔✔1. Burying the news inside the
release
2. Contains hyperbole or excessive adjectives
3. Comes across as promotional ad
4. Wordy language
