ISC Chapter 1 Exam 2025 With 100%
Correct Answers
Brand Value - CORRECT ANSWER✔✔Customer's perception of all the benefits of a product or
service weighed against all the costs of acquiring and consuming it
The 4 P's (marketing mix) - CORRECT ANSWER✔✔product, price, promotion, place
Integrated Marketing Communications (IMC) - CORRECT ANSWER✔✔coordinating the various
promotional elements and other marketing activities that communicate with a firm's customers
Brand identity - CORRECT ANSWER✔✔name, logo, symbols, design, packaging, and
performance of a product or any type of association that first come to mind when someone
thinks of a brand
The promotional mix elements - CORRECT ANSWER✔✔Advertising, direct marketing, sales
promotion, personal selling, public relations, publicity
Advertising - CORRECT ANSWER✔✔Paid form of non personal communication about an
organization, product, or service by an identified sponsor
Direct marketing - CORRECT ANSWER✔✔organizations communicate directly with target
customers to generate a response and/or a transaction
Sales promotion - CORRECT ANSWER✔✔Marketing activities that provide extra value or
incentives to the sales force, distributors, or the ultimate consumer and can stimulate
immediate sales.
Correct Answers
Brand Value - CORRECT ANSWER✔✔Customer's perception of all the benefits of a product or
service weighed against all the costs of acquiring and consuming it
The 4 P's (marketing mix) - CORRECT ANSWER✔✔product, price, promotion, place
Integrated Marketing Communications (IMC) - CORRECT ANSWER✔✔coordinating the various
promotional elements and other marketing activities that communicate with a firm's customers
Brand identity - CORRECT ANSWER✔✔name, logo, symbols, design, packaging, and
performance of a product or any type of association that first come to mind when someone
thinks of a brand
The promotional mix elements - CORRECT ANSWER✔✔Advertising, direct marketing, sales
promotion, personal selling, public relations, publicity
Advertising - CORRECT ANSWER✔✔Paid form of non personal communication about an
organization, product, or service by an identified sponsor
Direct marketing - CORRECT ANSWER✔✔organizations communicate directly with target
customers to generate a response and/or a transaction
Sales promotion - CORRECT ANSWER✔✔Marketing activities that provide extra value or
incentives to the sales force, distributors, or the ultimate consumer and can stimulate
immediate sales.
