ISC 161 Exam 2025 With 100% Correct
Answers
What is the role and value of newspapers and magazines as advertising media vehicles? -
CORRECT ANSWER✔✔1. To present detailed information that can be processed a the reader's
own pace
2. To not be intrusive: high-involvement media
3. Newspapers reach a broad audience while magazines target specific types of consumers and
market segments
What is high-involvement media? - CORRECT ANSWER✔✔Media that requires the consumer to
put in effort to view and process the content
What medium do most companies advertise in? - CORRECT ANSWER✔✔Magazines
What are the 5 types of business/healthcare magazines? - CORRECT ANSWER✔✔1. Professional
Group Magazines
2. Industrial Magazines (for businesspeople in manufacturing and production industries)
3. Trade Magazines (wholesalers, dealers, distributors, and retailers)
4. General Business Magazines (business executives)
5. Health Care Magazines
Consumer magazines - CORRECT ANSWER✔✔Magazines bought by the general public for
information and/or entertainment.
How are consumer magazines classified? - CORRECT ANSWER✔✔1. Categories--sports, lifestyle,
travel, etc.
, 2. Distribution--subscription, circulation, and store distribution
3. Frequency--weekly, monthly, and bimonthly
What are advantages of advertising in magazines? - CORRECT ANSWER✔✔1. Selectivity: the
ability to reach a specific target audience (can be demographic or geographic)
2. Reproduction quality (high-quality visual medium)
3. Creative flexibility
4. Permanence
5. Prestige (advertising in magazines with a favorable image and high-quality editorial content)
6. Consumer receptivity and engagement
7. Services (research studies conducted on consumers)
Gatefolds - CORRECT ANSWER✔✔A third-page ad that folds out into extra-large spread
Bleed pages - CORRECT ANSWER✔✔Ad extends to end of the page
What is a split run and what is its purpose? - CORRECT ANSWER✔✔Two or more version of an
ad are printed in alternate copies of a magazine. They help determine which as generates most
responses or inquiries.
Think the Mr Clean ads!
What are advantages of newspaper advertising? - CORRECT ANSWER✔✔1. Market penetration
2. Flexibility
3. Geographic selectivity
4. Reader involvement and acceptance
5. Services offered
Answers
What is the role and value of newspapers and magazines as advertising media vehicles? -
CORRECT ANSWER✔✔1. To present detailed information that can be processed a the reader's
own pace
2. To not be intrusive: high-involvement media
3. Newspapers reach a broad audience while magazines target specific types of consumers and
market segments
What is high-involvement media? - CORRECT ANSWER✔✔Media that requires the consumer to
put in effort to view and process the content
What medium do most companies advertise in? - CORRECT ANSWER✔✔Magazines
What are the 5 types of business/healthcare magazines? - CORRECT ANSWER✔✔1. Professional
Group Magazines
2. Industrial Magazines (for businesspeople in manufacturing and production industries)
3. Trade Magazines (wholesalers, dealers, distributors, and retailers)
4. General Business Magazines (business executives)
5. Health Care Magazines
Consumer magazines - CORRECT ANSWER✔✔Magazines bought by the general public for
information and/or entertainment.
How are consumer magazines classified? - CORRECT ANSWER✔✔1. Categories--sports, lifestyle,
travel, etc.
, 2. Distribution--subscription, circulation, and store distribution
3. Frequency--weekly, monthly, and bimonthly
What are advantages of advertising in magazines? - CORRECT ANSWER✔✔1. Selectivity: the
ability to reach a specific target audience (can be demographic or geographic)
2. Reproduction quality (high-quality visual medium)
3. Creative flexibility
4. Permanence
5. Prestige (advertising in magazines with a favorable image and high-quality editorial content)
6. Consumer receptivity and engagement
7. Services (research studies conducted on consumers)
Gatefolds - CORRECT ANSWER✔✔A third-page ad that folds out into extra-large spread
Bleed pages - CORRECT ANSWER✔✔Ad extends to end of the page
What is a split run and what is its purpose? - CORRECT ANSWER✔✔Two or more version of an
ad are printed in alternate copies of a magazine. They help determine which as generates most
responses or inquiries.
Think the Mr Clean ads!
What are advantages of newspaper advertising? - CORRECT ANSWER✔✔1. Market penetration
2. Flexibility
3. Geographic selectivity
4. Reader involvement and acceptance
5. Services offered
