ISC 491 - Mastery Exam 2025 With
100% Correct Answers
AAAA - CORRECT ANSWER✔✔association of advertising agency
ABCD - CORRECT ANSWER✔✔always be collecting data
AI - CORRECT ANSWER✔✔Artificial Intelligence
AOR - CORRECT ANSWER✔✔Agency of Record
AMA - CORRECT ANSWER✔✔American Marketing Association
AR - CORRECT ANSWER✔✔Augmented Reality
AIDA - CORRECT ANSWER✔✔Attention, Interest, Desire, Action
B2B - CORRECT ANSWER✔✔Business to Business
B2C - CORRECT ANSWER✔✔business to consumer
BDI - CORRECT ANSWER✔✔brand development index
BOPIS - CORRECT ANSWER✔✔buy online and pick up in store
,CDI - CORRECT ANSWER✔✔category development index
CM - CORRECT ANSWER✔✔Content Marketing
CMI - CORRECT ANSWER✔✔Content Marketing Institute
CMO - CORRECT ANSWER✔✔Chief Marketing Officer
CPM - CORRECT ANSWER✔✔Cost Per thousand (impressions)
COM - CORRECT ANSWER✔✔
CPA - CORRECT ANSWER✔✔Cost Per Action
CPA - CORRECT ANSWER✔✔Cost Per Acquisition
CPC - CORRECT ANSWER✔✔Cost Per Click
CPL - CORRECT ANSWER✔✔Cost Per Lead
CRM - CORRECT ANSWER✔✔Customer Relationship Marketing
CRM - CORRECT ANSWER✔✔customer relationship management
CTA - CORRECT ANSWER✔✔Call-to-Action
, CTR - CORRECT ANSWER✔✔click through rate
DAA - CORRECT ANSWER✔✔data advertising alliance
DAR - CORRECT ANSWER✔✔Digital Ad Rating
DMA - CORRECT ANSWER✔✔Data & Marketing Association
DMA (A is for Area) - CORRECT ANSWER✔✔Designated Market Area
DMN - CORRECT ANSWER✔✔Direct Marketing Network
DMP - CORRECT ANSWER✔✔Data Management Platform
FTC - CORRECT ANSWER✔✔Federal Trade Commission
FCC - CORRECT ANSWER✔✔Federal Communications Commission
FSI (coupon) - CORRECT ANSWER✔✔Free Standing Insert
4Ps - CORRECT ANSWER✔✔Product, Price, Place, Promotion
GRP - CORRECT ANSWER✔✔gross rating points
GTM - CORRECT ANSWER✔✔go to the market
100% Correct Answers
AAAA - CORRECT ANSWER✔✔association of advertising agency
ABCD - CORRECT ANSWER✔✔always be collecting data
AI - CORRECT ANSWER✔✔Artificial Intelligence
AOR - CORRECT ANSWER✔✔Agency of Record
AMA - CORRECT ANSWER✔✔American Marketing Association
AR - CORRECT ANSWER✔✔Augmented Reality
AIDA - CORRECT ANSWER✔✔Attention, Interest, Desire, Action
B2B - CORRECT ANSWER✔✔Business to Business
B2C - CORRECT ANSWER✔✔business to consumer
BDI - CORRECT ANSWER✔✔brand development index
BOPIS - CORRECT ANSWER✔✔buy online and pick up in store
,CDI - CORRECT ANSWER✔✔category development index
CM - CORRECT ANSWER✔✔Content Marketing
CMI - CORRECT ANSWER✔✔Content Marketing Institute
CMO - CORRECT ANSWER✔✔Chief Marketing Officer
CPM - CORRECT ANSWER✔✔Cost Per thousand (impressions)
COM - CORRECT ANSWER✔✔
CPA - CORRECT ANSWER✔✔Cost Per Action
CPA - CORRECT ANSWER✔✔Cost Per Acquisition
CPC - CORRECT ANSWER✔✔Cost Per Click
CPL - CORRECT ANSWER✔✔Cost Per Lead
CRM - CORRECT ANSWER✔✔Customer Relationship Marketing
CRM - CORRECT ANSWER✔✔customer relationship management
CTA - CORRECT ANSWER✔✔Call-to-Action
, CTR - CORRECT ANSWER✔✔click through rate
DAA - CORRECT ANSWER✔✔data advertising alliance
DAR - CORRECT ANSWER✔✔Digital Ad Rating
DMA - CORRECT ANSWER✔✔Data & Marketing Association
DMA (A is for Area) - CORRECT ANSWER✔✔Designated Market Area
DMN - CORRECT ANSWER✔✔Direct Marketing Network
DMP - CORRECT ANSWER✔✔Data Management Platform
FTC - CORRECT ANSWER✔✔Federal Trade Commission
FCC - CORRECT ANSWER✔✔Federal Communications Commission
FSI (coupon) - CORRECT ANSWER✔✔Free Standing Insert
4Ps - CORRECT ANSWER✔✔Product, Price, Place, Promotion
GRP - CORRECT ANSWER✔✔gross rating points
GTM - CORRECT ANSWER✔✔go to the market
