questions)100% Correct !!!
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,1. Two kinds of customers walk into grizzly fly fishing shop: college freshman taking a first time
class and high end professionals with fishing experience, in order to deliver most value to each
of these customers, john should: - ANS a. Focus on creating supply chains that deliver the
specific form, time and place utility that each customer segment is looking for, at a price that
each segment is willing to pay
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1. Among the following examples, which refers mostly to the place utility that SC provides?
a. Amazon provides overnight warehouse services
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b. Australian grocery store provides food in remote towns
c. Chipotle prepares and assemble burritos based on orders
d. Target offers electronics repair service for free - ANS b. Australian grocery store
provides food in remote towns
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1. Chuck from sales department wants to increase volume of sales for a product. To do this, he
wants to service a client in a new market that is three times as far from your current DC as
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current markets. although chuck might be happy because his sales numbers go up, total overall
profit might not improve because:
a. COGS would likely increase
b. Net sales would likely decrease
c. Transportation and other Distribution costs would likely increase
d. Merchandizing costs would likely increase - ANS c. Transportation and other Distribution
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costs would likely increase
1. A WSJ article discussed in class regards DHLs decision to locate/expand an operation in
Cincinnati/north Kentucky (CVG airport) what does this example imply about the DHL
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Greenfield/brownfield site location decision? - ANS Distance to other DHL operations is
important since they do not operate in isolation
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1. The safety management process is important to Supply chain professionals because:
a. OHSA RECORDS about 100,000 deaths a year in warehouses relates accidents
b. Employees should expect safe working environment, and companies should take the steps to
maintain one
c. Safety is not important to SC professionals, but it is to mining and manufacturing
d. OHSA will shut down facilities with incident rates higher than the industry average - ANS
Employees should expect safe working environment, and companies should take the steps to
maintain one
, 1. In today's competitive business environment, the most successful firms focus mainly on
improving customer satisfaction by:
a. Delivering the highest quality products to all customers
b. Improving how they deliver value to different customer segments
c. Passing on the lowest possible price to each customer
d. Delivering the highest possible level of service to all customers - ANS b. Improving how
they deliver value to different customer segments
1. Recall that firms may seek to gain comp adv through superior SC mgmt. refer to the value
adv/productivity adv matrix (figure 1) to answer question below CHART: QUESTION:
COMPANIES LOCATED IN THE COMMMODITY AMRKET QUADRANT C SHOULD TRY TO
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DO ANY OF THE FOLLOWING EXCEPT
a. Become a cost leader
b. Become a service leader
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c. Become a cost and service leader
d. Reduce costs through more efficient logistics
e. Stay the same - ANS e. Stay the same
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Supply chain management: - ANS The systematic coordination of purchasing,
manufacturing management and distribution upstream with suppliers and downstream to
customers
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1. As the time horizon for planning SC activities ____< the accuracy of the planning ___
a. Is pushed further into the future (Lengthens), improves
b. Is pulled closer to actual time (Shortens), improves
c. Is pulled closer to actual terms (Shortens), decreases
d. Is pushed further into the future (Lengthens), does not change - ANS b. Is pulled closer
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to actual time (Shortens), improves
1. Firms have been talking about the GREAT DIVIDE as one of their biggest challenges, among
the following approaches, which would NOT help a business deal with the great divide?
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a. Promoting integrated performance metrics across SC
b. Encouraging collaboration across the SC
c. Creating a production- oriented focus across SC
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d. Implementing integrates info system across SC - ANS c. Creating a production- oriented
focus across SC
1. According to the Pareto or 80/20 rule shown above: - ANS The top 20% of products and
customers by sales or profitability are considered the A category and should receive the highest
levels of customer service
1. Establishing a segmented customer service policy involves all of the following EXCEPT:
a. Determining the long-term profitability of customers
b. Categorizing customers based on strategic importance