Page |1
D077 Pre-Assessment Questions and
Correct Answers/ Latest Update / Already
Graded
What uncontrollable marketing element provides user input as to how
the company delivers upon its value proposition?
Ans: Consumer Feedback
Which controllable marketing function should a company use to
achieve its firm-level goals and to satisfy the target customers' needs
and wants?
Ans: Product
Which controllable element is included in the marketing mix?
Ans: Product
A marketer introduces a tutorial video featuring the company's new
cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Ans: Product and Promotion
All rights reserved © 2025/ 2026 |
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A realtor representing luxury offers pre-construction discounts to
clients. Which part of the marketing mix does this approach represent?
Ans: Price
An online consignment store offers free gifts with purchases within the
next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's
website?
Ans: Place and Promotion
An online consignment store offers gently used designer fashions and
sends weekly text alerts to customers of new arrivals and popular
items.
Which element of a marketing mix is represented by this store's text
alerts?
Ans: Promotion
A local computer manufacturer offers a high-end computer with new
graphic design capabilities. Which element of the marketing mix is
represented but his offer?
All rights reserved © 2025/ 2026 |
, Page |3
Ans: Product
A manager is researching an element of the marketing environment
that the company cannot control. Which one of these elements is the
manager considering?
Ans: Demographic
What is an example of a controllable element that influences
marketing decisions?
Ans: Promotional campaigns
Which action reflects the use of ethical marketing?
Ans: Supply chain transparency reporting
A small town has two coffee shops. The shop owners agree to raise
their prices for espresso drinks from $3 to $6 per cup because they are
the only two shops in the market. Which illegal pricing tactic is being
used?
Ans: Price fixing
All rights reserved © 2025/ 2026 |
D077 Pre-Assessment Questions and
Correct Answers/ Latest Update / Already
Graded
What uncontrollable marketing element provides user input as to how
the company delivers upon its value proposition?
Ans: Consumer Feedback
Which controllable marketing function should a company use to
achieve its firm-level goals and to satisfy the target customers' needs
and wants?
Ans: Product
Which controllable element is included in the marketing mix?
Ans: Product
A marketer introduces a tutorial video featuring the company's new
cosmetic line.
Which set of elements from the marketing mix is the marketer using?
Ans: Product and Promotion
All rights reserved © 2025/ 2026 |
, Page |2
A realtor representing luxury offers pre-construction discounts to
clients. Which part of the marketing mix does this approach represent?
Ans: Price
An online consignment store offers free gifts with purchases within the
next 30 days using an attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's
website?
Ans: Place and Promotion
An online consignment store offers gently used designer fashions and
sends weekly text alerts to customers of new arrivals and popular
items.
Which element of a marketing mix is represented by this store's text
alerts?
Ans: Promotion
A local computer manufacturer offers a high-end computer with new
graphic design capabilities. Which element of the marketing mix is
represented but his offer?
All rights reserved © 2025/ 2026 |
, Page |3
Ans: Product
A manager is researching an element of the marketing environment
that the company cannot control. Which one of these elements is the
manager considering?
Ans: Demographic
What is an example of a controllable element that influences
marketing decisions?
Ans: Promotional campaigns
Which action reflects the use of ethical marketing?
Ans: Supply chain transparency reporting
A small town has two coffee shops. The shop owners agree to raise
their prices for espresso drinks from $3 to $6 per cup because they are
the only two shops in the market. Which illegal pricing tactic is being
used?
Ans: Price fixing
All rights reserved © 2025/ 2026 |
