100% Correct Answers
A representative from a radio station calls you up, saying that they are doing some 'market
research' about the sorts of listeners that tune into their station. The representative just wants
to ask you what your favourite song is right now. When you give him your answer he thanks you
for your time and hangs up. A week later the same representative calls up and asks if they can
now conduct a 20-minute interview with you about the music you listen to and what you would
like to hear on their station. The radio station is using: - CORRECT ANSWER✔✔foot in the door
The quote 'errors are not so much causes as consequences' implies that: - CORRECT
ANSWER✔✔errors are the last and often least manageable link in a chain of events.
Brett was listening to his favourite rock band while reading a magazine advertisement for a new
body lotion 'designed to make your partner crazy for you!' Sonia read the same advertisement
in a quiet corner of the room. Brett thought he had better check out this new body lotion, but
Sonia had forgotten about it as she turned the next page. This sounds very much like the effects
of: - CORRECT ANSWER✔✔classical conditioning
Research on the mere exposure effect has shown that: - CORRECT ANSWER✔✔attraction to an
object increases as we encounter it more often.
In the theory of reasoned action, a person's behaviour is best predicted by: - CORRECT
ANSWER✔✔asking about the person's intentions to act.
According to Forgas' affect-infusion model: - CORRECT ANSWER✔✔people recall information
more readily if it is congruent with their present mood.
, In a classic study of predicting discriminatory behaviour based on prejudiced attitudes, LaPiere
(1934) found that: - CORRECT ANSWER✔✔generalised prejudice towards Chinese was not
matched by discrimination against LaPiere's Chinese travel companions
Which of the following is NOT part of the "Yale attitude change approach"?
elaboration, Attention, Acceptance, comprehension - CORRECT ANSWER✔✔elaboration
What is the most significant difference between dissonance and self-perception theories? -
CORRECT ANSWER✔✔Dissonance theory involves arousal.
In the literature dealing with persuasive communications, ________ relates to the source of a
message, whereas ________ relates to aspects of the message. - CORRECT ANSWER✔✔status;
order of arguments
In Petty and Cacioppo's (1986) elaboration-likelihood model: - CORRECT ANSWER✔✔a
peripheral route is used when attention to the argument of a message is low.
Arthur never goes to church, and therefore knows that he is not interested in religion. This is an
example of the logic underlying: - CORRECT ANSWER✔✔self-perception theory
Public compliance is: - CORRECT ANSWER✔✔a change in behaviour resulting from social
influence.
Which of the following influence the likelihood that an individual will conform to a group's
behaviour: - CORRECT ANSWER✔✔The size of the majority and
The unanimity of the majority
Which of the following did NOT influence obedience in Milgram's research? - CORRECT
ANSWER✔✔Dispositional traits