MKTG 370 Exam 1 CSUF || Guaranteed Pass.
Consumer behavior reflects correct answers the totality of consumers' decisions with respect to
the acquisition, consumption, and disposition of goods and services, time, and ideas by (human)
decision-making units [over time].
Consumption Components are correct answers Acquisition, Usage, Disposition
Decision-Making Units include: correct answers information gatherer, influencer, decider,
purchaser, and user
Consumer behavior is correct answers dynamic, may include several people, involves decisions.
Internal influences: correct answers needs, product knowledge, experiences, and personality.
External influences: correct answers time, society, social class, reference groups
Consumption decisions include: correct answers problem recognition and information search,
judgement and decision making, post decision process and consumer behavior outcome.
Encoding: correct answers exposure, attention, and perception
Marketing Implications of Consumer Behavior: correct answers developing/implementing
customer-orientation (market segmentation, profitability), selecting the target market
Motivation: correct answers goal-directed arousal
Motivation to process info and think about a decision is high when correct answers 1. relevant to
consumer's needs, values, and goals 2. decision is seen as risky
, Ability: correct answers extent to which consumers have the resources necessary to make a
decision or behavior happen
Ability to purchase is high when correct answers consumers have $
Ability to think about a decision is high when correct answers consumers have knowledge,
intelligence, and education (cognitive ability)
Opportunity: correct answers extent to which the situation is conducive to thoughtful decision
making
Opportunity to think about a decision is high when correct answers consumers under time
pressure, in a nondistracting environment, information is not complex and likely to be repeated
Circumstances causing increased perceived risk correct answers lack of info, newness, high
price, complex technology, brand differentiation
Challenges to identifying consumer's needs are correct answers lack of awareness, cross-cultured
complications
The Hierarchy of Communication Effects is a correct answers consumer information processing
model with communication objectives at each stage
The Hierarchy of Communication Effects stages are correct answers Brand exposure, Brand
name awareness, Brand knowledge, Brand attitudes, Intentions, Decision making, Post decision
evaluation
Exposure is correct answers the process by which consumers come in physical contact with a
stimulus
Consumer behavior reflects correct answers the totality of consumers' decisions with respect to
the acquisition, consumption, and disposition of goods and services, time, and ideas by (human)
decision-making units [over time].
Consumption Components are correct answers Acquisition, Usage, Disposition
Decision-Making Units include: correct answers information gatherer, influencer, decider,
purchaser, and user
Consumer behavior is correct answers dynamic, may include several people, involves decisions.
Internal influences: correct answers needs, product knowledge, experiences, and personality.
External influences: correct answers time, society, social class, reference groups
Consumption decisions include: correct answers problem recognition and information search,
judgement and decision making, post decision process and consumer behavior outcome.
Encoding: correct answers exposure, attention, and perception
Marketing Implications of Consumer Behavior: correct answers developing/implementing
customer-orientation (market segmentation, profitability), selecting the target market
Motivation: correct answers goal-directed arousal
Motivation to process info and think about a decision is high when correct answers 1. relevant to
consumer's needs, values, and goals 2. decision is seen as risky
, Ability: correct answers extent to which consumers have the resources necessary to make a
decision or behavior happen
Ability to purchase is high when correct answers consumers have $
Ability to think about a decision is high when correct answers consumers have knowledge,
intelligence, and education (cognitive ability)
Opportunity: correct answers extent to which the situation is conducive to thoughtful decision
making
Opportunity to think about a decision is high when correct answers consumers under time
pressure, in a nondistracting environment, information is not complex and likely to be repeated
Circumstances causing increased perceived risk correct answers lack of info, newness, high
price, complex technology, brand differentiation
Challenges to identifying consumer's needs are correct answers lack of awareness, cross-cultured
complications
The Hierarchy of Communication Effects is a correct answers consumer information processing
model with communication objectives at each stage
The Hierarchy of Communication Effects stages are correct answers Brand exposure, Brand
name awareness, Brand knowledge, Brand attitudes, Intentions, Decision making, Post decision
evaluation
Exposure is correct answers the process by which consumers come in physical contact with a
stimulus
