EEE TEST
A Small Medium Entreprise (SME)
or "Lifestyle" startup typically has
________ product development risk
starts generating revenues _______,
and has significantly _______ revenue less/quicker/smaller
growth, potential or upside due to typical
local market constraints than an innova-
tion Driven Enterprise (DE) or "high tech"
startup.
The Business Model Canvas (BMC) has
9 separate and distinctive "boxes". The
center box, which is equivalent to the
bullseye of the BMC, relates to the customer value or benefits/cus-
______, the top right three boxes relate tomers/product or service/financial
to the _______, the top left three boxes structure
relate to the _______, and the bottom
two boxes which collectively span across
the enter chart focus on the __________
"Customer Discovery" preferably needs
to ______ creation of the business infra-
precede
structure and full-scale launch of the new
Startup business
The Idea Napkin and the Big Sketch
Pad are "tools or techniques" designed
to quickly assess the Entrepreneurial vi-
ability of a new innovative product and/or
impact/feasibility
service Startup business at the strategic
level. Both of these evaluation tools con-
tain a set equally balanced Questions
focused on _______ and ________
Which of the following Innovation/Cre-
ativity techniques predominantly initially
starts from or launches from the market
???
of perspective of a market problem/need
and therefore launches higher on the
"impact" side?
, EEE TEST
ask "open-ended" questions/ if in person,
When conducting an interview, which of carefully observe non-verbal communi-
the following should be done? cation/ pry into motivations/carefully lis-
ten for complaints or problems
include a breadth and diversity of
Which of the following reflects a best ap-
prospective or potential customers within
proach towards conducting interviews?
the interview process
In the Big Sketch Pad which of the fol-
Do you have any truly distinctive compe-
lowing questions does not relate to "Im-
tencies?
pact"?
In order to compute this "Customer Val-
ue/Benefit", especially within a Busi-
ness to Business (B2B) market seg- the startups unit cost to produce and/or
ment, which of the following input fac- create the innovative unit product or ser-
tors should NOT be considered and/or vice for sale
potentially factored into computing this
"customer value/economic benefit"
Conceptually the primary objective of the
"lean launch/customer discovery" ap-
proach towards either a startup business
or New Product Development initiative
within an existing business to identify
the viability of the "market/product fit"
and confirm ________ before actively
launching the formal business initiative.
This approach serves to mitigate the up-
front risk and improve the probability of
success
The various "innovation/creativity" tools
should be applied in a sequential or-
der flowing from broader/generic to more
idea generation/idea napkin/big sketch
narrow/detailed, thus visually or concep-
pad
tionally resembling an "Innovation Fun-
nel". TOP TO BOTTOM
Innovation Funnel order.
Within the customer discovery approach
interviews
towards launching a startup business,
, EEE TEST
the primary research tool for the entre-
preneur is _______
What are the three "Feasibility" cate-
people/offering/distinctive competencies
gories in the IDEA NAPKIN
During the "Customer Discovery" phase,
an Entrepreneurial Team should conduct 50 plus
______ interviews
The 13 questions within the Big Sketch
Pad Idea overall are practically balanced
between the "Feasibility & Impact". How-
ever, on the impact side, both the ma-
Customer
jority and largest aggregate number of
questions within any single category in
the Big Sketch Pad fall within which cat-
egory?
During the interview process, interviews
which "invalidate" and innovative idea false
should simple be ignored or trashed
typically, the entrepreneurial path to
identifying, creating, and building a "mar-
ket/product fit" resembles a journey true
through multiple learning experiences
and pivots
a startup is simply a "smaller version" of
a Large Company and utilizes the same false
pre-launch business skills
startups targeting prospective cus-
tomers which exhibit BOTH a high level
of "pain and awareness" tend to correlate true
to a higher "impact" rating in the Idea
Napkin and Big Sketch Pad
A market segment needs to represent
a ________ group of End Users/cus-
tomers that can be reached in a homogenous/standardized/similar
__________ sales process and share
_______ product/service user benefits
A Small Medium Entreprise (SME)
or "Lifestyle" startup typically has
________ product development risk
starts generating revenues _______,
and has significantly _______ revenue less/quicker/smaller
growth, potential or upside due to typical
local market constraints than an innova-
tion Driven Enterprise (DE) or "high tech"
startup.
The Business Model Canvas (BMC) has
9 separate and distinctive "boxes". The
center box, which is equivalent to the
bullseye of the BMC, relates to the customer value or benefits/cus-
______, the top right three boxes relate tomers/product or service/financial
to the _______, the top left three boxes structure
relate to the _______, and the bottom
two boxes which collectively span across
the enter chart focus on the __________
"Customer Discovery" preferably needs
to ______ creation of the business infra-
precede
structure and full-scale launch of the new
Startup business
The Idea Napkin and the Big Sketch
Pad are "tools or techniques" designed
to quickly assess the Entrepreneurial vi-
ability of a new innovative product and/or
impact/feasibility
service Startup business at the strategic
level. Both of these evaluation tools con-
tain a set equally balanced Questions
focused on _______ and ________
Which of the following Innovation/Cre-
ativity techniques predominantly initially
starts from or launches from the market
???
of perspective of a market problem/need
and therefore launches higher on the
"impact" side?
, EEE TEST
ask "open-ended" questions/ if in person,
When conducting an interview, which of carefully observe non-verbal communi-
the following should be done? cation/ pry into motivations/carefully lis-
ten for complaints or problems
include a breadth and diversity of
Which of the following reflects a best ap-
prospective or potential customers within
proach towards conducting interviews?
the interview process
In the Big Sketch Pad which of the fol-
Do you have any truly distinctive compe-
lowing questions does not relate to "Im-
tencies?
pact"?
In order to compute this "Customer Val-
ue/Benefit", especially within a Busi-
ness to Business (B2B) market seg- the startups unit cost to produce and/or
ment, which of the following input fac- create the innovative unit product or ser-
tors should NOT be considered and/or vice for sale
potentially factored into computing this
"customer value/economic benefit"
Conceptually the primary objective of the
"lean launch/customer discovery" ap-
proach towards either a startup business
or New Product Development initiative
within an existing business to identify
the viability of the "market/product fit"
and confirm ________ before actively
launching the formal business initiative.
This approach serves to mitigate the up-
front risk and improve the probability of
success
The various "innovation/creativity" tools
should be applied in a sequential or-
der flowing from broader/generic to more
idea generation/idea napkin/big sketch
narrow/detailed, thus visually or concep-
pad
tionally resembling an "Innovation Fun-
nel". TOP TO BOTTOM
Innovation Funnel order.
Within the customer discovery approach
interviews
towards launching a startup business,
, EEE TEST
the primary research tool for the entre-
preneur is _______
What are the three "Feasibility" cate-
people/offering/distinctive competencies
gories in the IDEA NAPKIN
During the "Customer Discovery" phase,
an Entrepreneurial Team should conduct 50 plus
______ interviews
The 13 questions within the Big Sketch
Pad Idea overall are practically balanced
between the "Feasibility & Impact". How-
ever, on the impact side, both the ma-
Customer
jority and largest aggregate number of
questions within any single category in
the Big Sketch Pad fall within which cat-
egory?
During the interview process, interviews
which "invalidate" and innovative idea false
should simple be ignored or trashed
typically, the entrepreneurial path to
identifying, creating, and building a "mar-
ket/product fit" resembles a journey true
through multiple learning experiences
and pivots
a startup is simply a "smaller version" of
a Large Company and utilizes the same false
pre-launch business skills
startups targeting prospective cus-
tomers which exhibit BOTH a high level
of "pain and awareness" tend to correlate true
to a higher "impact" rating in the Idea
Napkin and Big Sketch Pad
A market segment needs to represent
a ________ group of End Users/cus-
tomers that can be reached in a homogenous/standardized/similar
__________ sales process and share
_______ product/service user benefits
