100% CORRECT ANSWERS
If your audience will be exposed to opposing views, offer a(n) _______________ appeal -
CORRECT ANSWER✔✔two-sided
What are the four main elements of persuasion - CORRECT ANSWER✔✔The communicator, the
message, how the message is communicated, the audience
The _____________ change states that as we age, we hold on to earlier attitudes, but that
these attitudes are often different from young people's beliefs. - CORRECT
ANSWER✔✔generational explanation of attitude
Shawn received some bad news, which put him in a bad mood. Mitch wants to convince Shawn
to join his new group. To increase his chances of persuasion, Mitch should put ___________ -
CORRECT ANSWER✔✔put Shawn in a better mood
_______ people are not as easily persuaded because they think more before reacting. -
CORRECT ANSWER✔✔unhappy
persuasion is a change in ________, _________, or _______ as a result of a message - CORRECT
ANSWER✔✔attitudes, behaviors, beliefs
The way a message is delivered (for example a face-to-face appeal) is called the ________ -
CORRECT ANSWER✔✔channel of communication.
Which of the following are channels of communication? - CORRECT ANSWER✔✔face-to-face,
writing, film
, the ______ route to persuasion involves deep thought - CORRECT ANSWER✔✔central
Individuals with a high _____ ___ ________ enjoy thinking thoroughly - CORRECT
ANSWER✔✔need for cognition
Which of the following are the two most influential bases of attractiveness? - CORRECT
ANSWER✔✔Physical attractiveness, similarity
________ is the process by which a message stimulates change in behaviors, beliefs, or
attitudes. - CORRECT ANSWER✔✔Persuasion
Jenny notices that the salesperson is intentionally mimicking her posture. The salesperson is
attempting to use to concept of __________ to persuade Jenny. - CORRECT
ANSWER✔✔similarity
What two audience traits influence persuasion? - CORRECT ANSWER✔✔Age & thoughtfulness
Researchers have shown that generally the more ____ in a message, the higher the persuasion.
- CORRECT ANSWER✔✔fear
If a communicator is introduced as someone who is knowledgeable on a topic, he/she is viewed
as __ ______ by the audience. - CORRECT ANSWER✔✔an expert
The peripheral route to persuasion often involves which of the following? - CORRECT
ANSWER✔✔Attractiveness of communicator, likability of the communicator
The ________ route to persuasion is likely to be used when people are distracted. - CORRECT
ANSWER✔✔peripheral