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CORRECT ANSWERS
What differentiates your product from competitors - CORRECT ANSWER✔✔Unique selling
proposition
Walmart - low prices
Amazon - massive selection, 2-day shipping
iPhone X - face ID, amazing camera - CORRECT ANSWER✔✔What are Walmart, Amazon and the
iPhone X's main USPs?
Slogans. E.g. Bounty - "the quicker picker upper" advertises their towels' absorbability -
CORRECT ANSWER✔✔_______ often summarize a company's USP.
- Easy to communicate
- Meaningful and useful to customer
- Specific: "This burger tastes great" vs. "This burger has rich, tender meat with a dash of spice."
- Last for life of brand. Remaining consistent with your USP will engrave it into customers' minds
- CORRECT ANSWER✔✔USP requirements
- Start with great product
- Research needs, wants and buying behaviors of target market.
- Identify top 10 needs and wants of target
market
CORRECT ANSWERS
What differentiates your product from competitors - CORRECT ANSWER✔✔Unique selling
proposition
Walmart - low prices
Amazon - massive selection, 2-day shipping
iPhone X - face ID, amazing camera - CORRECT ANSWER✔✔What are Walmart, Amazon and the
iPhone X's main USPs?
Slogans. E.g. Bounty - "the quicker picker upper" advertises their towels' absorbability -
CORRECT ANSWER✔✔_______ often summarize a company's USP.
- Easy to communicate
- Meaningful and useful to customer
- Specific: "This burger tastes great" vs. "This burger has rich, tender meat with a dash of spice."
- Last for life of brand. Remaining consistent with your USP will engrave it into customers' minds
- CORRECT ANSWER✔✔USP requirements
- Start with great product
- Research needs, wants and buying behaviors of target market.
- Identify top 10 needs and wants of target
market
